F.Y.I.

Bastion Group bump up tech and social capabilities

Bastion Group has appointed Kristen Boschma as head of social media and Hugh Cameron to drive innovation across the business in order to better serve a growing client base.

The announcement:

Bastion Group have bumped up their tech, social, government, sponsorship and digital services capabilities to better serve their fast growing client base across their four communications businesses, strategic communications agency Undertow Media; sponsorship experts Bastion EBA; Government relations experts Bastion S+GO and reputation and issues management firm, Bastion RM.

Bastion Group CEO Fergus Watts recently appointed Kristen Boschma (former head of Telstra Social Media, Open Universities Australia Director of Brand, Comms and Marketing, Head of ANZ Marketing) as Head of Social Media and award winning digital marketing specialist Hugh Cameron (Heinz, ANZ) to drive innovation across all businesses.

In a statement to Mumbrella, Watts said allocating shared resources across the group was a strategic decision. “Innovation and investing in people are at the forefront of everything we do. If we have people who can challenge the status quo, deliver innovative, creative thinking for our clients and share the knowledge across all areas of our business; then we’ll be in a good position to continue to grow.

“The expansion allows us to share knowledge across the business, up skill our team and deliver communications campaigns that span all disciplines. As a shared resource across the Group, the digital team adds value in ways that might not be immediately obvious; adding many more layers of communication to the client’s marketing mix outside of their first consideration such as reputation management, integrated crisis planning, media crisis and social media planning.”

Since the new appointments, Bastion Group have instigated tech Brown Paper Bag sessions to up skill the team on social and ‘all in’ agency 30 minute brainstorms to encourage collaboration across all levels of the business to develop innovative ideas for clients.

Says Bastion’s digital team, “Sometimes the best ideas come from people who might not be experts on the channel, but they might be experts on what clients or consumers need. These insights help start a conversation and with the digital team’s guidance, can often be incorporated into solutions which ultimately drive value for our clients.”

“To be relevant across marketing, communication, sponsorship and commercialisation everyone needs to understand digital mechanics. Our roles are to create and share those high level resources that the whole Group can benefit from. We’re supporting our people, who are as good as it gets in their disciplines, and empowering them to compliment communication activity with their digital toolset.”

Source: Bastion Group media release

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