Bauer Media seeking new owner for Auto Action

Bauer Media will cease publishing motorsport magazine Auto Action across print, digital and social channels.

The magazine publisher is presently seeking a new owner for the masthead, a spokesperson told Mumbrella.

The final print edition under Bauer’s tenure will go on sale May 5.

The decision to offload the title follows on from the magazine publisher closing Top Gear in October last year and selling three of its motorcycle titles – Australian Motorcycle News, Australasian Dirt Bike and Motorcycle Trader – to boutique publisher Citrus Media in August.

According to Bauer Media’s press kit for the magazine, Auto Action had a weekly readership of 99,000.

Earlier this month, the magazine publisher appointed Nick Chan as its CEO and relaunched its teenaged girl masthead Dolly as a digital first property accompanied by a bi-monthly print magazine.

Miranda Ward

Related Content:

• Bauer confirms closure of Cleo as it refocuses on Dolly as a bi-monthly ‘digital first property’
• What does Bauer Media need to do to become a real force again?
• Nick Chan named CEO of Bauer Media
• Nick Chan has landed his dream job – but it’s not the same company anymore

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Auto Action Bauer Media magazine print

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Comments: 2

Peter Broke 27 Apr 16

I’ll give ya $20 and slab of VB

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Kooringa 6 May 16

$20 and sex in a canoe?
$50 and a carton of Coopers sparkling ale.
VB is what Keijidosha cars (Google the name) run on.
Still a shame to see such a great mag going out, hope some buys tbe masthead and keeps it printing again.
Wish all the journalists, editors, printing staff well and hope you all keep working in reporting motor racing.
Thanks for 45 great years of reporting.???

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