News

BBC footage and an Auburn swimming pool combine for John West Tuna

A TV ad for John West Tuna that tells the story of a fisherman competing with sea gulls, sea lions and sharks in a bait ball of tuna combined BBC documentary footage with original images shot at a swimming pool in Auburn, New South Wales. The campaign was created by Grey Melbourne.

Print and path to purchase executions will support the TV work, which will run until late May.

Stuart Sterling, marketing manager, shelf seafood, Simplot Australia, said: “the spot builds on John West’s history of successful advertising, while bringing the brand proposition to life in a new and fresh way.”

“The communication captures the simple truth that consumers are increasingly looking for foods that are real and authentic and contain only all natural ingredients. This execution delivers the message on a grand scale that is unmistakably John West.”

Credits:

  • Clients: Tara Lordsmith, Stuart Sterling and Magda Kozera.
  • Director: Glue Society via Revolver
  • Agency: Grey Melbourne
  • Executive creative director: Ant Shannon
  • Art director: Josh Murrell
  • Copywriter: Sharon Condy
  • Agency Producer: Jess Smith
  • Business Director: Ben Dalla Riva
  • Senior account manager: Tim Clark
  • Planner: Alice Atherton
  • Sound: Nylon Studios
  • Post Production: Fin Design
  • Media: Mitchells & Partners
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.