BBC launch new content marketing agency locally called BBC StoryWorks
Li
BBC Worldwide has announced its new content marketing agency BBC StoryWorks, appointing sales and marketing coordinator Jelena Li as content solutions manager ANZ who will be responsible for implementing the content proposition locally.
The new BBC StoryWorks team, which sits within BBC Advertising, will span the globe “offering clients solutions built on compelling narratives that will engage audiences”, according to the statement.
Li joined BBC Worldwide in June last year and previously worked for Australian Radio Network in Brisbane as the advertising sales coordinator. She has also worked for both Beltz Publishing and Peter Myer Publishing.
The new division, situated in Sydney, Singapore, New York and London, will be led by former BBC journalist Richard Pattinson who has been appointed SVP of content and will be based in London.
Pattinson said in a statement: “The BBC has many decades’ experience of delivering creative content that intuitively connects – we know how to find the stories that our audience cares about. Now it’s time to put that strength to work and set the bar high for content marketing.”
BBC StoryWorks will form part of the wider BBC Advertising portfolio and will work in partnership with brands that complement the BBC’s content across BBC Worldwide and BBC Global News Ltd’s digital and TV platforms including BBC World News, Top Gear, BBC Good Food, BBC World Service, BBC Worldwide channels and BBC.com.
It will offer clients branded content, partnered content, sponsored content and can work with partners on events, research and social media to engage with customers more directly.
Carolyn Gibson, EVP of BBC Advertising, said in a statement: “BBC StoryWorks has been set up to bring BBC editorial quality and values to the fast-moving world of content. It brings together the boldness and innovative qualities of a creative studio with the agility, responsiveness and timeliness of the news room.
“It taps into the deep creative strength of the BBC, to deliver content for brands that captures audiences’ attention in ways that no other publisher can.”
The launch comes at a time when a number of players in the market are also launching content agencies have with creative agency J. Walter Thompson and Group SJR collaborating to create Colloquial and Yaffa Media setting up Yaffa Custom Content.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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anyone want to give me a betting line on how many content marketing agencies are going to pop up by the end of 2015?
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But it is so 2013?
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I’m horrified. BBC was one of the last sources of news and now it’s doing advertorial too.
Where the hell can we read news free of sponsored shit?
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