BBH to host Melbourne masterclass

Top ad agency Bartle Bogle Hegarty is hosting an advertising masterclass in Melbourne later this month.

Titled ‘Turning intelligence into magic’, the event is part of the Communications Council Circus program.

The event will be run by BBH’s group strategy director Nick Kendall and global engagement planning director Kevin Brown, who was due to speak at Circus in March, but pulled out for personal reasons.

Communications Council CEO Margaret Zabel said: “This is a great opportunity to learn from two of the best in our business. Nick and Kevin have an enviable track record across brands and markets; they have made an important contribution to the changing face of the profession and pushed the scope of marketing communications.”

Comments


  1. David Brent
    27 Jul 12
    3:15 pm

  2. Delighted that the matter of quality intelligence is being highlighted. Particularly in view of the past and recent displays of lack of research/intelligence knowledge and experience in the industry. Multi-skilling with quality skills and experience in planning inevitably gives an agency a head start over less equipped competiition and results in better chances for more powerful campaigns and service.

  3. David
    30 Jul 12
    10:24 am

  4. What Brent said…