BCM launches ‘world first’ Twebsite
BCM is claiming a world first with the launch of a ‘Twebsite’, using the popular social networking site Twitter as its homepage.
It follows moves by Boston ad agency, Modernista, which in 2008 used social media sites in favour of creating a traditional company website. When people went onto Google and typed in the agency name they were redirected back to the search engine which displayed a red navigation bar at the left hand corner of the screen.
People used the bar to find articles and information about the agency from sites such as Wikipedia, Facebook, Google News and Flickr.
By clicking on “About” users were brought to either Modernista’s Wikipedia entry or Facebook profile. But its Wikipedia page was subsequently removed for allegedly violating the site’s policy.
Today, when people Google the agency, they are brought to its homepage. To view its work, news, and information about the agency, they are then redirected to other sites including Twitter, Facebook, Flickr and Wikipedia.
Mars’ Skittles brand last year similarly changed its website so that when people landed on its homepage, they were redirected to a search feed on use of the word “Skittles” anywhere on Twitter.
BCM, a Queensland-based agency, said it would harvest the functionality of a variety of social media platforms as it prepares to unveil its new company website.
Specific content which will appear on the new website has been pre-loaded and is accessible through a number of links from its Twebsite home page, directing users to dedicated BCM accounts on YouTube and Twitpic.
Agency partner, Kevin Moreland, said: “We want to demonstrate to existing and potential clients, that the interlinked and versatile nature of these social media platforms can create exciting new opportunities for their brands, and that communication across these platforms can be seamless.”
The BCM Twebsite will remain live until the re-vamped agency website launches later this month.
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Not even close to a world first. Total bullshit.
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it’s a great idea whether its a world first or not – rather than just call bullshit show us some more examples.
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Yeah, because that’s such a great demonstration of “future proof” for their clients…
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The only creativity here is the PR agent who managaed to pitch this peice of nothing news story, and actually get coverage.
For an agency who’s creating ‘World Firsts…’ with Twitter, you’d think they’d have more than 19 followers.
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Um…so what…how does it differentiate their service/capability apart from such a wafer thin facade ?
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A bit more tweaking here and there, and I think we’ll see more and more social media only websites.
If your audience is competent with social media, and they spend most of their time on Twitter or Facebook – what better way to engage and listen more and broadcast less?
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Here’s a social media experiment.
DONT FOLLOW them, and see if they get past 100 followers by days end.
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Usually I try to avoid ranting when commenting on blogs, but seriously – “twebsite”? Get twucked. This is totally twetarded. What “exciting new opportunities” is BCM possibly demonstrating? If you advertise with BCM your brand will get a Twitter! And a YouTube! And a Twitpic! Whoopty-doo! Will the client get an idea?
It looks like the desperate act of a company that’s lost control of its own website and is resorting to pasting stuff into a free provider. There’s no acknowledgment of the real power of Twitter, which is interacting with other users. Instead, there’s the attitude that just being in this space is innovation enough.
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my intern just said: “that is the fucking dumbest idea i’ve ever heard.”
i actually have to agree with her.
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a) it’s been done b) does this mean they don’t have any developers over there who can get a site up in a quick timeframe?
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i don’t understand agencies that have social media gimmicks on their website – what do they think this is supposed to demonstrate.
are these the same agencies that had podcasts 5 years ago? or geocities sites 10 years ago? or hypercolour promo t’s 20 years ago?
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I am using a pebble I found on the street instead of a website. I am calling it a pebsite, it’s a world first.
Instead of having it connected to the interwebs, I am going to write tweets on it with chalk.
If a client wants to look at it, I can post it to them.
Does anyone have any other enhancements they can think of. I don’t need a mobile now either as my pebsite fits in my pocket.
I also need someone to write a press release for it.
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So are BCM cheapskates and don’t want to invest in their own webpage. wow…innovative. and what sort of tweeting is expected from them…
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How excruciating. The surge of baby-boomer and older members of Generation X to new web technologies usually spells the death knell for them.
This is like someone’s parents trying to “get down with the kids” by creating a MySpace webpage for their bowling club.
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@This is the real world first…. gold.
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@This is the real world first… No! Platinum.
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Really, WTF.
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Shite, this social media experiment has unfortunately gone horribly wrong for BCM, one could say; fed to the lions…but not the Canne Lions!! BCM to digital director; DCM – don’t come Monday. ps @ the real world first; can I have the soure code for the pebsite?..I think you’re on a winner with that baby!! : )
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OMG, I thought pebsite was pure gold until I found … drum roll … http://www.pebsite.com !
The amazing thing is Pebsite is “Undergoing A Refurbishing” … maybe by the same mob that BCM use.
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I didnt know what a Twebsite was until 5 mins ago so thanks BCM. Regardless of if you agree (or not) with the “World’s First” call, or the use of more naff industry terminology…. it got every one talking – not bad for a Placeholder page
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how to make the user experience on your website totally clunky and disjointed, while trying to pretend to be cutting edge……when will the tossers in this industry give up on this kind of shite.
and while this stuff keeps getting reported more and more lemmings will line up for their moment in the sun “pushing the boundaries”
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nicknick , do you work for BCM maybe?
Also, thank the lord you now know what a Twebsite is. How were you living before?
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Interesting commentary:
To “This is a real world First”, A pebsite, hilarious! Genuinely funny, but aside from that your last sentence proves you’re on to us.
To nicknick, you got the point too. To the comment above, no nicknick doesn’t work for bcm. To almost everyone else thanks for keeping the conversation going- oh and be sure to look out for the new bcm website launching soon. If you’d like to know more go to blogs.bcm.com.au
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wankety, wank, wank. Nowe the world can take advertising serious thank to this. Shoe, meet bullet.
…honestly, you’re professionals?
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