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Beauty and the Geek audiences tumble after makeover high

Audiences for Seven’s Beauty and the Geek tumbled last night, with the show on at 7.30pm only attracting an audience of 531,000 after makeovers boosted last week’s audience to 753,000.


It was beaten by Nine’s Kings Cross ER, which was the most watched non-news program of the evening with an audience of 761,000 and ABC’s 7.30 which was watched by 608,000. However Kings Cross ER was down on last week’s audience of 840,000.

Kings Cross ER helped Nine win the night with an audience share of 18.7 per cent, while Seven fell behind on a share of 15.1 per cent.

Beauty and the Geek did manage to outrate Ten’s repeat episode of Save with Jamie which was watched by 449,000, with Ten settling for an audience share of 13.2 per cent, narrowly beaten by ABC’s share of 13.4 per cent.

However in total audience share, when the digital channels are accounted for, Ten pulled ahead of the ABC with a share of 20 per cent while the ABC sat on 19.1 per cent.

It was a night where audiences did not crack the 1m viewer mark yet again, with Nine News at 6pm the most watched show overall with an audience of 948,000. Nine News at 6.30pm was watched by 918,000 while Seven News at 6pm grabbed an audience of 866,000 and Seven News/Today Tonight at 6.30pm was watched by 782,000.

The ABC’s Upper Middle Bogan won the 8.30pm timeslot, pulling in an audience of 604,000, beating Ten’s Madam Secretary which was watched by 576,000 and Nine’s Big Brother which attracted 546,000 viewers.

Big Brother was the most watched show amongst the 16 – 39 demographic and second most watched show amongst people aged 18-49, while Madam Secretary was the most time-shifted show of the week. An extra 131,000 viewers watched the show, taking its total audience to 704,000.

Top 15 Shows

1 NINE NEWS Network 9 948,000
2 NINE NEWS 6:30 Network 9 918,000
3 SEVEN NEWS Network 7 866,000
4 A CURRENT AFFAIR Network 9 804,000
5 SEVEN NEWS / TODAY TONIGHT Network 7 782,000
6 KINGS CROSS ER Network 9 761,000
7 CATALYST-EV Network ABC 726,000
8 ABC NEWS-EV Network ABC 721,000
9 HOME AND AWAY Network 7 711,000
10 ABC NEWS UPDATE-EV Network ABC 647,000
11 7.30-EV Network ABC 608,000
12 UPPER MIDDLE BOGAN-EV Network ABC 604,000
13 MADAM SECRETARY Network TEN 576,000
14 BIG BROTHER -THU Network 9 546,000
15 FAMILY FEUD Network TEN 536,000

Audience Share

Network 9 18.7%
Network 7 15.1%
Network ABC 13.4%
Network TEN 13.2%
Network 7TWO 6.5%
Network GO! 5.3%
Network SBS ONE 5.2%
Network 7mate 4.8%
Network ELEVEN 4.8%
Network Gem 4.2%
Network ABC2 3.1%
Network ONE 2.1%
Network ABC News 24 1.6%
Network ABC3 1.0%
Network SBS 2 0.8%
Network NITV 0.2%

Total Audience Share

Network 9 TTL 28.3%
Network 7 TTL 26.4%
Network TEN TTL 20.0%
Network ABC TTL 19.1%
Network SBS TTL 6.2% 6.2%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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