Because this is how stupid Everyday Rewards think their customers are…

So you know how brands seem to think the only way to drive engagement on Facebook it to treat their followers like complete flipping idiots?

Dr Mumbo congratulates Woolworths Everyday Rewards for this clearly ironic posting just to demonstrate just how moronic the process is.

everyday rewards facebook

Because no brand would seriously treat their customers with this level of contempt? Would they?

Still, they’re certainly getting their audience engagement…

facebook everyday rewards

(Hat-tip: Condescending Corporate Brand Page)


  1. Ben May
    28 Nov 12
    1:42 pm

  2. Although out of the some 500 comments, most seem like genuine replies

  3. DaveReporter
    28 Nov 12
    1:48 pm

  4. Can someone help me out with the answer? I keep wondering why things don’t work when I go shopping… do you need to pick your items before you go to the checkout? Or do you take them from the boot to the checkout and then put them back on the shelf. Wonder why I am so hungry?

  5. Jenna
    28 Nov 12
    2:07 pm

  6. LMAO at Dave.

    I mistook this for a children’s ad? Way to insult your audience.

    At least they responded and agreed with the feedback, props for that.

  7. ashley ringrose
    28 Nov 12
    2:12 pm

  8. hahahah awesome. Still waiting for the reveal because I’m currently stuck at my car’s boot

  9. Chris
    28 Nov 12
    2:35 pm

  10. It could be a ploy/reveal for their phone/tablet app stating the correct way to shop is on your phone/tablet first? Or, it could be similat to this

  11. Brad
    29 Nov 12
    10:24 am

  12. I think everyone’s being a bit harsh. Woolies is obviously asking because they don’t know themselves. I mean, the woman at the self-serve check-out is smiling – they clearly have no idea.

  13. Bob
    29 Nov 12
    11:35 am

  14. C is confusing – is that enternig the store, or leaving?

  15. Wacko_acko
    6 Dec 12
    1:47 pm

  16. So if I get caught walking out of Woolies with a trolley full of food, all I have to do is apologise and tell them I forgot which is the correct order to do my shopping in?…
    “I’m so sorry I forgot step C or is that B”?
    *Remember stealing is wrong and bad kiddies!