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Bedshed focuses on listening to customers in new campaign

Bedroom furniture retailer Bedshed has launched a campaign which sees the retailer promoting how it listens to its customers.

Developed by creative agency Rare, the campaign sees a number of people quizzed on what they want from a bedding store and ends with the brand’s existing tagline “No one’s better in the bedroom”.

Bedshed national marketing manager Sarah Freedman said: “What sets one retailer apart from the next? At Bedshed it’s the fact that we listen, really listen, to what a customer wants, understand their needs and then offer our expert advice. First we listen, then we advise. That’s the Bedshed promise. It’s what sets us apart from our competitors.”

The new positioning will extend across all of Bedshed’s marketing, above and below the line.

Rare creative director Brett Wheeler said: “The no one’s better in the bedroom tagline remains but the little purple man has been replaced with real people to reflect the more human aspect of listening. Wewanted the campaign to have an authentic feel so we decided against using actors and opted for people off the street.”

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