Comments on: Beer brand XXXX Gold accused of breaching rules on marketing to children http://mumbrella.com.au/beer-brand-xxxx-gold-accused-of-breaching-rules-on-marketing-to-children-1121 Everything under Australia’s media and marketing umbrella Fri, 10 Sep 2010 15:02:16 +1000 http://wordpress.org/?v=2.9.2 hourly 1 By: iamcontrarian http://mumbrella.com.au/beer-brand-xxxx-gold-accused-of-breaching-rules-on-marketing-to-children-1121#comment-353 iamcontrarian Mon, 26 Jan 2009 01:54:07 +0000 http://mumbrella.com.au/?p=1121#comment-353 My oh my. I have had a little to do with this brand and this project. It was a few years back at it's inception and at no point was there any interest in marketing to kids. Whilst people under 18 get drunk and get alcohol, it is certainly not a segment beer goes after. Think bright orange, pink and blue bubbly drinks for that segment. A beer brand in trouble for supplying hats an outdoor beach event where people stand for hours? We better get get our hanging boots on as this is a big sin indeed. My oh my.

I have had a little to do with this brand and this project. It was a few years back at it’s inception and at no point was there any interest in marketing to kids.

Whilst people under 18 get drunk and get alcohol, it is certainly not a segment beer goes after. Think bright orange, pink and blue bubbly drinks for that segment.

A beer brand in trouble for supplying hats an outdoor beach event where people stand for hours?

We better get get our hanging boots on as this is a big sin indeed.

]]> By: Beer brand XXXX Gold acts over beach cricket claims « mUmBRELLA http://mumbrella.com.au/beer-brand-xxxx-gold-accused-of-breaching-rules-on-marketing-to-children-1121#comment-352 Beer brand XXXX Gold acts over beach cricket claims « mUmBRELLA Wed, 14 Jan 2009 02:08:15 +0000 http://mumbrella.com.au/?p=1121#comment-352 [...] Mumbrella reported earlier today, blogger Nathan Bush pointed out that prizes of XXXX Gold branded equipment were given to children [...] [...] Mumbrella reported earlier today, blogger Nathan Bush pointed out that prizes of XXXX Gold branded equipment were given to children [...]

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