Bell Direct aim to be the broker that makes ‘smart investors smarter’
Online trading company Bell Direct is targeting active traders in a new campaign which aims to position it “as the only broker that helps make ‘smart investors smarter'”.
Created by Matterhorn, the campaign is running across all digital channels and includes a content film, banners, pre rolls and a microsite.
The content film, directed by Filmgraphics Entertainment’s Gracie Otto, sees a newly wed couple enter their hotel room after their wedding and is seen from the perspective of the groom. While the audience expects the groom’s mind to only be on one thing only, it is revealed that he is busy thinking about work.
Matterhorn’s Garry Horner said: “Arnie demanded stand-out creativity for this campaign, this gave us the opportunity to work with some of the best people in Sydney and let them really flex their muscles, the results speak for themselves and we’re thrilled.”
Bell Direct Online #1 from matterhorn on Vimeo.
Bell Direct Online #2 from matterhorn on Vimeo.
Bell Direct Online #3 from matterhorn on Vimeo.
Bell Direct Online #4 from matterhorn on Vimeo.
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