Berlei unveil “sexy” shapewear in new campaign
Berlei have unveiled it’s “sexy ” new shapewear range in a new campaign created By Host Sydney and creative partner, Parlour.
The campaign, featuring model Camille Piazza in a “sexy striptease”, positions the new range around the slogan “sexy shapewear, you won’t want to take it off.”
https://www.youtube.com/watch?v=YVAMOEYk848
The campaign launches this week in cinema, online and in-store.
Tiara Lowndes and Jo Swan from creative agency, Parlour said in a statement: “Sculpt is the kind of shapewear you don’t furtively rip off. What better way to showcase a woman feeling confident and gorgeous in her shapewear than with a sexy reveal.”
Credits
- Marketing Manager, Berlei, Pacific Brands: Jane Lawry
- Brand Manager, Berlei, Pacific Brands: Tabatha Brixton
- Creative directors: Jo Swan and Tiara Lowndes, Parlour
- Account Director: Bel Hissey
- Account Manager: Mahsa Merat
- Broadcast Director: Kaija Wall
- Broadcast Producer: Eleanor Rout
- Print Producer: Ryan Swerdlow
- Director: Ben Briand
- Producer: Sarah Nichols
- Executive Producer: Nerissa Kavanagh
- Production Company: Prodigy
- Photographer: Georges Antoni
- Retouching: Gerrie Barnard
- Talent: Camille Piazza of Chic Management
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