Comments on: Best Job achieved our objectives – and then some

By: Best Job – more like most exhasting - mUmBRELLA

Best Job – more like most exhasting - mUmBRELLA — Sun, 03 Jan 2010 22:33:35 +0000

[...] I got hit by a Sydney taxi a couple of months ago, so lately I’ve had some bonus free time to read Mumbrella on a very regular basis. Read more » [...]

By: and finally (for 2009)… | PR in an OnVisible world

and finally (for 2009)… | PR in an OnVisible world — Mon, 14 Dec 2009 11:17:31 +0000

[...] OnVisible, our favourites in 2009 were Compare the Meerkat and Tourism Queensland’s Best Job in the World. What were [...]

By: Nic Hodges

Nic Hodges — Mon, 14 Dec 2009 09:33:31 +0000

Hit by a Sydney Taxi? So you’re saying anyone thinking of visiting Sydney for a holiday should think twice?

Perhaps consider Queensland?

Damn…this guy’s good!

By: Gerry

Gerry — Mon, 14 Dec 2009 06:20:46 +0000

Well done to you and your team Anthony; the PRIA should thank you for making PR-driven campaigns sexy again. Look fwd to the ongoing rollout, too. Gerry

By: Dennis

Dennis — Mon, 14 Dec 2009 02:55:41 +0000

This campaign falls into the realm of ‘I wish I thought of that’. As CEO, you have done what few do: backed something brave. EVERYBODY should be congratulated and whilst I did not vote – I agree with the result.

So I can’t and won’t argue with success, but I must say that there is much to argue about wrt the ‘strategy’ as expounded here, but it would be petty to do so. (And don’t get me wrong – I am not being facetious – just talking about marketing concepts/practice/strategy etc on an intellectual level. Also, it is just a blog post, so I am sure there are more facts that we are not privy to.)

By: Alf Welch.

Alf Welch. — Mon, 14 Dec 2009 02:07:14 +0000

First, I would suggest a move to The Whitsundays Tony.The chance of being hit by a taxi or anything else up here apart from stunning scenery is highly remote.
The campaign has certainly been a huge success and I would like to add to your comments by congratulating Ben Southall who I had the pleasure of meeting just recently. Personality would have been a given in the selection process but stamina has been the overiding feature of the success of this campaign. I think a lot of folks out there would consider the Island Reef Caretaker Job to be a great holiday but Ben has had to work at it, sometimes 18+ hours a day .
I hope the Campaign continues it’s success when the horizons are widened to take in the broader aspects of The State of Queensland.
Good Luck.
Alf Welch.