2013 – The best outdoor ads of the year
1. SPORTSBET.COM.AU – ROOTING FOR THE WALLABIES
The online gambling site sportsbet.com.au demonstrated its support for Australian sporting team the Wallabies with an epic image of a wallaby apparently sodomising a lion in a field near near the flightpath for Melborune airport. The 15,000 square metre billboard also included the cheeky message ‘Rooting for the Wallabies’.
2. BONDS – BOOBS
A campaign which caught the public’s attention almost instantly, Bonds teased audiences with cryptic logos across Brisbane, Melbourne and Sydney featuring the word ‘Boobs’ in the Bonds logo style. The campaign was designed to generate public interest in the company’s new bra range.
3. VICTORIA BITTER – ASHES SCOREBOARDS
Aussie beer brand Victoria Bitter erected giant cricket scoreboards in Sydney, Brisbane and Melbourne which delivered live Ashes updates.
4. McDONALD’S – AUSTRALIA DAY
Thirteen McDonald’s restaurants around the country underwent a name-change to Macca’s in an Australia Day-related PR stunt. The stores were given the Australian nickname for the restaurant, with new signage.
5. COCA-COLA – SMALL WORLD MACHINES
Leo Burnett Sydney collaborated on a project for Coca-Cola which made international headlines for breaking down barriers between India and Pakistan. The campaign saw two linked vending machines set up, each with a live webcam and an interactive touchscreen. Members of the public were encouraged to dance, link hands or wave to people at the other machine.
6. TELSTRA – BILLBOARD OF LOVE
Telstra erected a giant ‘Billboard of love’ in downtown Melbourne for people to post messages to to their loved ones on Valentine’s Day. Melburnians sent text messages to ‘0499 MY LOVE’ which were then displayed on the 26-metre billboard on the corner of Bourke Street Mall and Swanson Street.
7. JOHN WEST – FACE OFF
North Bondi Surf Lifesaving Club became the home of a ‘face off’ between consumers and a grizzly bear when John West used scaffolding around the club during its renovations to erect a giant billboard. The ad called on passers-by to photograph themselves in a ‘face off’ with the bear and upload it to Instagram with the hashtag #beyourbest2013 to win prizes.
This post comes from the Encore & mUmBRELLA Annual available on iPad and iPhone.
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I hesitated commenting on this post just in case there was an ironic joke somewhere that I just didn’t get. Sadly, no. Looking at the Sportsbet sodomy ad and the Bonds Boobs campaign, this apparently really is the best you clowns can come up with. If these ideas came from a bunch of 13 year old boys I’d have to suggest they grow up and seriously consider where their lives were headed.
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Your choice of the Sportsbet confirms my suspicion that those who write for Mumbrella are sadly lacking any creative judgement.
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