Dr Mumbo

The best thing Dr Mumbo has read all week

As many keen media observers will have noted News Corp Australia chairman Rupert Murdoch is in town, last night delivering a speech at the Lowy Institute on the future of Australia.

In completely unrelated news, News Corp Australia editorial director Campbell Reid has taken the opportunity to yesterday remind staff about the importance of good writing to journalism and to share “some seriously compelling examples of great words used simply and powerfully to grab attention”.

For Dr Mumbo’s money it’s hard to go past a headline like: “Is that a schnauzer down your trousers”.

You can read Reid’s full email below:

From: Reid, Campbell
Date: Thu, Oct 31, 2013 at 4:37 PM
Subject: Best thing I’ve read this week
To:

Hi everyone,

As sources of news and information explode, the competition for peoples’ attention becomes more and more intense.

We should never forget that our most powerful weapon in this battle  is our command of the English language.

A great sentence on a mobile phone alert and a great splash headline on a print edition do more to market our content than almost anything else we do.

From the last couple of days here are some seriously compelling examples of great words used simply and powerfully to grab attention.

Regards,

Campbell

Reid then included the following front pages. The first one is definitely Dr Mumbo’s winner.

Bulletin

AdvertiserGeelongCourier Mail

 

 

 

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