Betting site creates huge billboard of wallaby rooting a lion
A huge image of a wallaby apparently sodomising a lion has been painted in a field near the flightpath for Melbourne Airport in a stunt for betting brand sportsbet.com.au.
The 15,000 square metre billboard – to coincide with the Lions tour- also includes the message “Rooting for the Wallabies” and the hashtag #ROOTINGFOROZ.
According to an announcement from sportsbet.com.au, the picture shows the winking wallaby “cuddling” the lion.
The stunt comes ahead of the first rugby test between the Lions and the Wallabies which takes place this weekend.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Tacky and effective…
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Brilliant!
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Are they implying the Wallabies are gay? Very risky operation they are running over there
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Who is Roz? And why am I rooting for her?
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At least that will take some of the heat off Tommy
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of all the good will they coud’ve gotten. Pity there is no one there who knows the difference between attention (this stuff) and brand building attention (Ladbrokes)
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I guess “barracking” is no longer used in Australia?
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It might be “rooting for oz” rather than “rooting fo roz”. I can’t really tell with the kids these day though…
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excellent idea. great use of media. great pr. yes, the execution could be better, but hey, it’s does the trick.
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You reckon this is a ‘stunt’?
To me it seems the ultimate in crass, inagination-less, insult-your-market’s-intelligence.
But then again, we are talking Sportsbet’s market….
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Will they be able to change the creative on Saturday night if the Lions win…?
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Oh, lighten up. It’s only football for goodness sake. The lions should find another paddock and reply in kind….. Can’t we even have a laugh these days without th PCM police jumping up n Down?
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So……rape jokes are funny now?
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Go on Australia, get behind the lions…
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