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Bible Society Australia highlights how soldiers turned to God during wars in Anzac campaign

Not-for-profit organisation Bible Society Australia has launched an Anzac campaign talking about how soldiers turned to God and the Bible for comfort during major conflicts to promote its Their Sacrifice Tour.

Launched in the run up to the 100th anniversary of the Gallipoli the work from Taste Creative uses letter and diary extracts from soldiers serving from the Boer War through the two world wars and up to Afghanistan to highlight how they turn to the Bible and God for strength.

Bible Society CEO Greg Clarke said: “The stories of these brave men and the Bibles that sustained them under fire underline the value of the Bible during wartime, or indeed during any time of crisis.”

The animated campaign features a voiceover reading the extracts and The Last Post set against black and yellow images of soldiers in the trenches. A dedicated website allows viewers to explore the stories of different soldiers.

Taste Creative creative director Henry Smith said: “The campaign is such a poignant way to honour some truly amazing men and women who put our freedom ahead of themselves, and the sensory experience is such a powerful way to start to experience what they went through for us today.”

The Their Sacrifice Tour features Bibles the diggers took into battle, as well as a steel helmet that saved the life of Major Joe Mullins in Burma during World War II and launched at Sydney’s Westfield Pitt Street mall today.

Credits:

  • Agency: Taste Creative
  • Client: Bible Society Australia
  • Creative Director: Henry Smith
  • Executive Producer: Briana Miller
  • Account Director: Emily Simmons
  • Art Director: Alex Barthur
  • Copywriters: Georgie Kelsey & Henry Smith
  • Animation: Javed Sterritt
  • Design: Anna Kovesi
  • Digital Development: Digerati Solutions
  • Pod Design & Construction: Cre8 Exhibits & Events
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