Big M makes giant headphones from 40,000 drink cartons
Lion brand Big M has made a giant pair of headphones from 40,000 cartons of the milk chocolate drink.
The Mphones installation, which took six weeks to make, is timed for this weekend’s St Kilda Festival. The headphones are fully functional and will be pumping out summer tracks while the festival is on.
The festival will be held in Captain Cook Gardens at the end of St Kilda Pier.
To follow the Mphones installation is the launch of a film – available on Big M’s Facebook page – telling the back-story of a group of friends and how the Mphones came to be.
After the launch of the film, the campaign – devised by AJF Partnership – will roll out across TV, online, outdoor and radio.
Credits:
Stephen Smith – Brand Director
Brent Whelan – Marketing Manager, Dairy Beverages
Kate Ireland & Lucy Smith – Brand Managers, Big M
The creative agency is AJF Partnership.
Creative Director – Josh Stephens
Art Director – George Freckleton
Copywriter – Brent Liebenberg
Head of TV Production – Roz Ruwhiu
Director – Stephanie Sieber
Snr Account Director – Lucy Haworth
Snr Account Manager – Kate Crone
Production is by The Otto Empire:
Ben Saunders – Director
Executive Producer – Jo de Fina
Line Producer – Sally McLennan
Art Director – Lance Davis
Media is by SMV:
Client Business Manager – Jess Bell
Not recycled cartons though. Seems a waste and missing a trick.
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