Big W ditches ‘kaching’ tagline to promote its summer fashion
Big W has launched a new ad promoting its fashion options for women, mimicking commercials of more expensive brands.
https://www.youtube.com/watch?v=5fQNpCdP_ss
The commercial, from Saatchi & Saatchi, is a change for the discount brand which usually relies on its ‘kaching’ tagline and cheap prices.
The new spot takes its cues from more expensive brands, with a model dancing around in various clothing available in store ending with the tagline ‘summer fashion at unbelievably low prices only at Big W’.
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cha-ching cha-ching 🙂
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I liked it. And I thought Big W only sold plastic storage boxes and bean-bag inserts.
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I’m not going to lie. I saw this ad and went to big W to buy one of the tops featured.
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Also not going to lie. I totally danced arounf the living room in my bra and sunnies after watching this.
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Since when did kaching get translated to the almost unprounceable chaching. Finally came to their senses.
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I never really got the guy from Modern Family doing Big W. Just didn’t feel right for some reason.
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Looks better value – maybe they can lose all the price point stuff? why?
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