Big W pastiches morning TV with talking baby hosts to promote baby products
Big W is promoting its baby range of products with a new ad featuring a morning show TV with talking babies as hosts.
Created by Saatchi & Saatchi, the ad features a little boy and little girl talking about what they’re wearing before throwing to traffic to traffic to promote child car seats and then to weather in a promo for nappies before the boy host is then distracted by the ideas of kittens.
https://www.youtube.com/watch?v=4xFrl8vqdMw
The campaign follows on from the promotion for the discount retailer’s toy sale which pastiched movie villains.
Credits:
- Agency: Saatchi & Saatchi
- Creative Director: Louise Mahoney
- Creative team: Todd Sheldrick, Tony Paull, Guy Hobbs
- Agency TV Producer: Pip Mackenzie
- Group Account Director: Claudia Cullen
- Account Director: Michelle Deluca
- Production Company: Rabbit Content
- Director: Abe Forsythe
- Producer: Alexandra Hay
- Music: Uncanny Valley
- Post Production: Method
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Targeting is spot on, this will appeal to parent, grandparents and slightly older siblings – Well done Big W and Saatchi.
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I love kittens too…. I must be getting soft now that I am a dad, I thought this was nice a cute 😉
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