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Big W warns parents to prepare for toy sale in ad featuring kid villains

Big W is gearing up for its toy sale, launching a campaign pastiching villains from James Bond style movies.

Created by Saatchi & Saatchi, the campaign features a number of children preparing to dominate parents with the toy sale during which “no one will escape” and they will “pay the lowest prices”.

Complete with eye-patch wearing villains, and the super villain patting a cat, the campaign aims to set up Big W’s sale as the biggest in the country, pitting itself against Target which also runs a toy sale over the June/July period.


Launched on TV over the weekend, the rest of the campaign is set to go live this coming weekend.

The campaign follows on from from last year’s campaign which featured former Big W ambassador Eric Stonestreet who inspired the “biggest army ever assembled” of toys.

Credits:

  • Agency: Saatchi & Saatchi
  • Creative Director: Louise Mahoney
  • Art Director: Tony Paull
  • Copywriter: Guy Hobbs
  • Agency Producer: Llew Griffiths
  • Group Account Director: Claudia Cullen
  • Account Director: Michelle Deluca
  • Production Company: Rabbit Content
  • Director: Abe Forsythe
  • Producer: Alex Hay
  • Post Production: Method
  • Music: Rafael May
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