Being Lara Bingle bombs on finale

Being Lara Bingle: bows out with 387,000

Being Lara Bingle did not put up much resistance to Olympics coverage on Nine in its final episode, bombing with 387,000.

The reality show about the Australian model was down 538,000 viewers on its premier in June, with the shows that sandwiched it on Ten performing better.

MasterChef All Stars, which aired before Bingle at 7pm, rated with 773,000. A repeat of NCIS, which followed the show at 9pm, rated with 391,000.

Being Lara Bingle ranked 25th overall for the night, but inside the top 20 in the key advertising demographics, 16-39, 18-49 and 25-54. The show drew an average of 678,000 viewers across the series.

Shows on Seven put up more of a fight. Home & Away, on at 7pm, rated with 935,000. Once Upon a Time, which aired at 7.30pm, claimed an audience of 769,000.

The night was won by Nine’s Olympic coverage. The evening reporting of the games claimed 1.741m, while the early evening coverage rated with 1.666m, according to OzTam preliminary ratings.

More to follow


  1. Groucho
    8 Aug 12
    10:25 am

  2. What a tragedy. What a comment on the intellect of the viewing public.And most of all what a disappointment that there won’t be a second series.

  3. Corey
    8 Aug 12
    10:36 am

  4. Not a great result for Bingle. But lets have some perspective. It’s the Olympic Games People.

    For the sake of a reality check look at the toll the Games have take on the multi-million dollar drama Once Upon A Time that despite a huge amount of promotion, has shed over 600K people since it’s launch.

    I don’t watch Bingle, but it just annoys me how Aussies love kicking local productions

  5. Seahorses
    8 Aug 12
    10:39 am

  6. “blonde model?

    Why is Lara Bingle the only person you describe the hair colour of in your description?

  7. mumbrella
    8 Aug 12
    10:54 am

  8. Hi Seahorses,

    Fair point. The word blonde is now removed.


    Tim – Mumbrella (brunette)

  9. jenn
    8 Aug 12
    10:55 am

  10. @corey I have to say I agree with you. I’m not a fan of BLB but the way people attack local production with such vitriol is really depressing. I’ve worked in both the UK and US, and it’s a distinct trait of the Aussie TV industy.

  11. fibbest
    8 Aug 12
    10:57 am

  12. Where does it say there won’t be a second series…?

  13. Rob
    8 Aug 12
    11:06 am

  14. I don’t think too many people will be surprised. Lara Bingle was another installment in the “youth network’s” arsenal. YTT, Lara Bingle, The Shire, Breakfast – all great programs !! Unfortunately this is a testament to the strategy led by Lachlan and James – keep it up boys.

  15. jenn
    8 Aug 12
    12:27 pm

  16. Funny that the two next comments after mine, was exactly what I was talking about.

  17. Jack B. Nimble
    8 Aug 12
    12:40 pm

  18. I don’t “love kicking local productions”, it just happens that I don’t watch crap, regardless of where it’s produced.

  19. christian mitchell
    8 Aug 12
    12:46 pm

  20. Do you have Breakfast Televison Ratings?

  21. Benny
    8 Aug 12
    12:57 pm

  22. I don’t think disliking BLB is a case of cultural cringing, just regular, justified cringing.

    BLB was just too insubstantial, with too much brand integration and a star that couldn’t command the centre of the screen. It was genuinely hard to watch because the editing and sound design suggested moments of humour, embarrassment and pain that frankly just weren’t there.

    The ideas behind BLB and The Shire were interesting, but BLB wasn’t the peek behing the curtain of celebrity culture that it could have been and The Shire wasn’t really anything at all. It wasn’t a look at a sub-culture or how a place can define a generation, or vice versa. It was neither real, nor even artificially exciting, it really just ended up being nicely shot nothing.

  23. Offal Spokesperson
    8 Aug 12
    2:27 pm

  24. This is not about attacking local production, this is about attacking incredibly inane, stupid drivel being foisted on a stupid public that at times seems incapable of even lifting a thumb to turn such unadulterated sh*t off.

    Lets be honest, if you are proud of BLB you may need to review your CV.

  25. chris
    8 Aug 12
    2:41 pm

  26. What’s next for Lara? Networks would have been wise to hold off regular programs during the two weeks of the greatest sports event in four years.what was Channel Ten thinking having Masterchef All Stars up against the O? Another thing- why is Sarah Murdoch dressed the way she is to promote “Everybody Dance Now” . I think she got the two shows mixed up- she is not in Australias top model-that dressing is more suited to a show like that.Also having two singers in Jason and Kellie Rowland as judges in a dance show does not make sense. they are singers.

  27. clare
    8 Aug 12
    4:12 pm

  28. if only they ran Rhys Darby’s voiceover throughout Lara’s show (like they did with the NZ promo) it would have been a hit. Don’t blame the talent. So badly produced!