Blackmores targets stress in new campaign
Blackmores has launched a new campaign targeting stressed Australian adults to promote its variety of products designed to combat the effects of a stressful life.
The campaign, created by Naked Communications, acknowledges the idea that stress comes in many forms, and people deal with situations differently visually depicting this idea in the campaign’s three TV commercials.
https://www.youtube.com/watch?v=ZXZLoBIl1kg&feature=youtu.be
Blackmores’ Director of Marketing, Valerie Moreno said: “So many Australians suffer from stress as a result of today’s fast paced culture. Everyone’s busy. There’s always so much to do. Stress can have a wide range of effects on your body and can also affect your mind, digestive system, sleep and energy levels. This campaign aims to acknowledge the many forms of stress and remind people that Blackmores can help to restore your balance.”
The campaign is supported by a quiz which viewers can complete to asses their own stress levels compared to the rest of Australia. The quiz used locally conducted, quantitative research as a benchmark.
It asks a variety of personal questions including marital status, age, employment and asks consumers to agree or disagree with a variety of common stress triggers.
Consumers who complete the quiz are directed to relevant health and wellness information at Blackmores.com.au; including information on Blackmores products and the option of contacting a Blackmores Naturopath via a free advisory service.
The television, digital and out of home advertising campaign will run until March 2014.
https://www.youtube.com/watch?v=kSH57DpEEHA&feature=youtu.be
https://www.youtube.com/watch?v=iGz4xGr-5fo&feature=youtu.be
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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wow..from the agency that brought you cracking ideas for FBI radio and art series hotel..this is a stinker..feels like the creative fell straight out of the client briefing document
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Zzzzzzzz looks like a 10th round script that they presented just to get something, anything made. Better than people dancing at bus stops but only just. When will clients get that showing a series of literal product benefit scenarios is not an idea?
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Gosh this site has become such a hotbed of bitchy ad wankers looking to take down a competitor.
What a snooze.
Is it groundbreaking? Absolutely not. But is it really THAT terrible?
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