Blanket misery banished
Finding himself uncharacteristically awake and watching pay TV at 4am, Dr Mumbo was last night (or this morning) delighted to discover that the Best Advertisement Ever has arrived on our shores.
Sadly the magic is just slightly diminished by the fact that they’ve given it an Aussie voiceover. If you want to see that version, you’ll have to zip across to Snuggie’s Australian website, where you’ll also be able to read high quality copy:
“Blankets are OK, but they can slip and slide. And when you need to reach for something, your hands are trapped inside.”
The ad is already cult viewing, with this re-edit approaching four million views on YouTube.
Welcome to Australia, Snuggie.
Tim, don’t underestimate the power of the Snuggie! I had one shipped from the USA as a gag gift for a friend and now everyone I know wants one! Seriously.
I would also caution buyers of the inferior copies that will inevitably flood the market, including one called the ‘Slanket’. Stand by for footy stands full of the Snuggie this season.
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This is brilliant… it is not just a dressing gown worn back to front?
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Yes, yes it is. And yet it’s so much more.
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LMAO at the parody clip!!!
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Now we’re just one step closer to the Snuggie Pub Crawl: http://www.snuggiepubcrawls.com/
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Oh now – we missed out, this was on sale yesterday – http://www.catchoftheday.com.a.....ct_id=1065
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Thank you, Tim. The Snuggie is WTF funny, but the parody is wet-your-pants funny. What a great lead in to the weekend – I may never look at my blankie the same way again . . .
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my gf and i have been keeping an eye out for snuggie ad sightings on foxtel last few weeks, love the parody and the pub crawl idea. had seriously considered one for mum on mothers day, especially with the 2 for 1 offer (one for me!). i want to know where these genius products are being conceived in the first place….
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As far as I know all of these shoddy late night tv advertisers stole the idea off of one poor guy who created these blankets with sleeves. I’m guessing he didn’t trademark his creation ! Harsh !
The original sleeved blanket that won me A LOT of brownie points with my missus :
http://www.theslanket.com/
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At the very least the Snuggie campaing should cut down the available airtime for the Pedegg (sp?). I’ve certainly had my fill (yuk!) of flaky dried heel skin in a cup.
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Is it just me or does everyone look like a mad monk in this thing?
I’m suddenly reminded of the creepy albino monk in The DaVinci Code, Friar Tuck from Robin Hood and Sean Connery in The name of The Rose.
How many other Monks can you name?
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One more!
Tony Abbott.
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dude called @snuggiesighting found me on twitter (get a load of his background pic for snuggie misuse) and asked if we have the Lazy Patch here yet…..something to look forward to once snuggie market exhausted http://www.lazypatch.com/
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Hi there, Rob. I did find you on Twitter and had written on the Lazy Patch in the past on my site and it did originate in Australia as a wearable duvet. I wasn’t sure how popular it was.
I am the @snuggiesighting dude on Twitter and also the creator of SnuggiePubCrawls.com and SnuggieBook.com – the Social Network with Sleeves. I’ve been looking forward to the Snuggie coming to Australia, because it will make for great Snuggie Sightings for my sites. I’ve also been curious if the Snuggie Pub Crawl craze will take off outside of the U.S. Welcome to the Snuggie fun.
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Did anyone notice how everyone who wears a Snuggie looks like Silas the albino monk from The Da Vinci Code? Next season’s colour …. Dan Brown?
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we laugh and laugh every time the ad comes on – the Snuggie is a joke that never gets old. It looks (even in the ads) like the back gapes every time you twitch – this reminds me of the golden age of K*Tel
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