The PM’s favourite blogger and the lingering death of AVE on the agenda at CommsCon

Communications PR conferenceThe final two sessions of this Thursday’s CommsCon conference programme have been announced today with discussions covering blogger engagement and authenticity, and research, ROI and measurement.

Less than 15 places are now left at the event, which is likely to sell out before the end of today.

The blogger session, moderated by Mumbrella journalist Nic Christensen, will include examples of getting blogger outreach wrong, a case study on what made Hamilton Island’s Instameet project so successful, and insights from blogger Eden Riley.

Riley was last year named Australia’s best blogger. This week Riley made headlines after being courted by Prime Minister Julia Gillard including a 20 minute interview.

The pane, moderated by Mumbrella journalist Nic Christensen, also includes Sophie Baker, senior communications manager, Hamilton Island; and Lorraine Murphy, head of relationships at The Remarkables Group.

Baker is responsible for managing all public, corporate and media relations for the tourism brand, including Qualia and Hamilton Island itself.

Murphy is head of relationships at The Remarkables Group, the first dedicated blogger talent agency in Australia which works with brands such as Telstra, L’Oreal and Woolworths in developing partnerships with bloggers.

Meanwhile, the measurement panel comprises Kelly McKenzie, A/NZ digital lead from IBM; Karen Crawford, CEO of The Mediaverse; Chris Walton, principal, Quantium and Howard Parry-Husbands, MD of research agency Pollinate.

The panel will discuss different approaches to establishing meaningful metrics, how to determine return on investment for PR and social media activity and whether “advertising value equivalency” – the calculation of how much a piece of PR is worth by taking what advertising ratecard would be and multiplying it by an estimated ‘editorial value’ figure – should be outlawed from the PR industry once and for all.

Details of the programme and information on how to book tickets are available via this link

Comments


  1. huh?
    12 Mar 13
    9:04 pm

  2. Has anyone ever read that blog?

    She doesn’t even work with any brands! What insights will she be sharing about really working with brands? That will be scintillating.

  3. mumbrella
    13 Mar 13
    1:28 pm

  4. Hi Huh?

    It isn’t just brands who seek to influence bloggers. Who do you think devised the strategy that led to Eden getting the sitdown with the PM. My suspicions is that a communications professional was involved…

    Cheers,

    Tim – Mumbrella

  5. Mrs Woog
    14 Mar 13
    2:12 pm

  6. Hi Huh?

    Eden has been working with brands since her sponsorship to America two years so. She is also at the forefront of blogging trends in Australia right now. Until recently, she was represented by a Talent Agency. She knows quite a bit about it Huh. And your sarcasm is ordinary. Be clever!