The PM’s favourite blogger and the lingering death of AVE on the agenda at CommsCon
Less than 15 places are now left at the event, which is likely to sell out before the end of today.
The blogger session, moderated by Mumbrella journalist Nic Christensen, will include examples of getting blogger outreach wrong, a case study on what made Hamilton Island’s Instameet project so successful, and insights from blogger Eden Riley.
Riley was last year named Australia’s best blogger. This week Riley made headlines after being courted by Prime Minister Julia Gillard including a 20 minute interview.
The pane, moderated by Mumbrella journalist Nic Christensen, also includes Sophie Baker, senior communications manager, Hamilton Island; and Lorraine Murphy, head of relationships at The Remarkables Group.
Baker is responsible for managing all public, corporate and media relations for the tourism brand, including Qualia and Hamilton Island itself.
Murphy is head of relationships at The Remarkables Group, the first dedicated blogger talent agency in Australia which works with brands such as Telstra, L’Oreal and Woolworths in developing partnerships with bloggers.
Meanwhile, the measurement panel comprises Kelly McKenzie, A/NZ digital lead from IBM; Karen Crawford, CEO of The Mediaverse; Chris Walton, principal, Quantium and Howard Parry-Husbands, MD of research agency Pollinate.
The panel will discuss different approaches to establishing meaningful metrics, how to determine return on investment for PR and social media activity and whether “advertising value equivalency” – the calculation of how much a piece of PR is worth by taking what advertising ratecard would be and multiplying it by an estimated ‘editorial value’ figure – should be outlawed from the PR industry once and for all.