BMF and 303Lowe among agencies to agree to not use apes in adverts
A number of Australian ad agencies have taken a pledge to stop using apes in their advertising following a campaign from animal rights group, People for the Ethical Treatment of Animals.
Ogilvy & Mather Asia Pacific and BMF and 303Lowe have taken the pledge after a PETA initiative that started in October last year, long with smaller agencies including Marketing Mechanics, Studio 55, Blink Studio, NrG Advertising, Synergy Creative, Scott Advertising & Marketing and Toby Creative.
Agencies that have already promised not to use apes in ads include BBDO, DDB, TBWA, McCann Erickson, JWT, Y&R, Ogilvy & Mather and Saatchi & Saatchi.
Jason Baker, PETA’s director of campaigns, said: “Like human babies, young great apes need to be with their mothers, not taken away from them and left scared and alone in steel cages on a hot, noisy production set. By pledging not to use great apes, these agencies are helping stop animal abuse in advertising.”
The next time you see an ape in an ad, the likelihood is the animal was forcibly separated from its mother, Anjelica Huston explained in this short film for PETA.
So great to see ad agencies take the pledge and do what’s right for animals! Thank you 🙂
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Just how big a problem is it?
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I see The Monkeys haven’t signed up yet.
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