BMF launches production studio to service Aldi, ‘We’re not shutting out production companies’
Ad agency BMF has opened its own production house.
BMF Studios has been set up to service discount retailer Aldi, but could eventually service other clients – and other agencies – according to BMF boss Jeremy Nicholas.
The 1200m2 studio will be located in Sydney’s Chippendale, staffed by full-time by photographers, producers and assistants and be open from September. Work will focus primarily on the production of Aldi catalogues.
The agency is currently looking to hire staff for the new venture, with eight job ads posted on Mumbrella today.
“If another agency wants to rent the space, that would be open to negotiation further down the track. But the idea is to service Aldi to begin with,” said Nicholas.
“As an agency, we’re asked to produce more and more content, quickly and effectively, much like a publisher. This is about us producing our own work – but it’s not a move to shut out production companies,” he said.
BMF has worked with Aldi since 2002.
Nicholas added: “BMF Studios gives the agency the capability to produce video and photographic content for clients at scale and cost, while also providing the great quality work they expect from BMF.”
Can’t wait to see the quality.
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This just in, BMF launches catering business, BMFood to service tvc and print shoots. CEO notes that, “Since the ‘F’ is no longer with us, we thought we’d get good value out of using it for our new tasty start-up.”
BMF Casting and Talent agency will open this week at their new offices in Alexandria, offering their clients exclusive rights to a host of top men, women, children, and animals for all their broadcast, stills, and internet needs.
Just announced, BMF launches grip and lighting house to serve its already existing in-agency production shop . . . one high-placed insider notes that. “We may serve other production houses and agencies as well, down the line.”
Breaking news, BMF launches dry cleaning and laundry service for agency personnel. They’re free to use whomever they choose, top management says, but of course they’ll want to exhibit loyalty to the firm.
There are unconfirmed reports that BMF plans to get into the financial services sector offering business loans to production companies, studios, photographers, and a host of other service businesses and creative industry players who are struggling through these tough, competitive times.
Mumbrella can be the first to announce that senior creatives are working on a slogan to cover the agency’s adventures into all these new business environments. One line that’s been testing strongly at the BMF carwash is “BMF, so much more than an agency”.
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Makes sense to me. Control the quality. Obtain that portion of the budget as revenue.
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Yep, keep those budgets in-house. Plain and simple.
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Don’t see the issue. With increased pressure on budgets I am surprised more moves like this haven’t been made as yet. They are moving with the times to service client requirements in the most efficient way possible. Will be interesting to see the quality of the work produced, but from a business point of view it seems to make total sense.
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Mattingly did it 30 years ago with Gasworks, servicing Myer and other catalogues.
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