BMF loses CommBank

BMF has been dropped by CommBank, the ad agency’s parent company Enero has told the ASX.

The move comes after CommBank consolidated its creative work – most of which was previously done by Goodby Silverstein – with M&C Saatchi. BMF had worked on mainly on direct and digital parts of the account.

The update said: “BMF is no longer under a retainer arrangement with the Commonwealth Bank.

“The Commonwealth Bank retainer amount represented approximately 3.21% of net revenue on a continuing business basis for Enero in the financial year ending 30 June 2012 and the project work approximately 1.70% of net revenue on a continuing business basis.

“BMF continues to have a positive relationship with the Commonwealth Bank and the change of contractual arrangements allows BMF to continue to provide project work to the Commonwealth Bank on agreed commercial terms.


  1. Body blow
    10 Aug 12
    12:34 pm

  2. The hits just keep on coming for BMF.

  3. Cognitively Dissonant
    10 Aug 12
    12:35 pm

  4. Quick, somebody make a CAN’T joke.

  5. Ann
    10 Aug 12
    5:30 pm

  6. The Can’t ads are doing it for me

  7. Craig
    10 Aug 12
    7:31 pm

  8. So, anything to do with the CANT fiasco?

    And when will someone explain to Commbank about apostrophes?

    CAN’T and CANT have very different meanings.

  9. Shamma
    12 Aug 12
    6:58 pm

  10. how could it be related to CANT? BMF had nothing to do with that.