BMF strategy director Alex Siewert moves to TLE
Ad agency BMF’s strategy director Alex Siewert is to leave the agency after less than a year in a move which sees him shift to the same role at sister Enero company TLE.
Siewert joined BMF in August after previously being with Vodafone Ireland.
According to today’s announcement: “Siewert will continue to work with a few BMF clients on existing projects as he transitions over to TLE fulltime.”
Siewert will report in to Chrissy Blackburn, TLE’s global head of strategy.
Blackburn said of Siewert’s appointment: “He’s just the kind of strategic problem solver we look for and comes with a rare mix of business, brand and creative passion that we think make strategic solutions really powerful.”
BMF is set for a period of rebuilding with new CEO Dominic Stinton due to join from the UK with a likely start date of late Ausust. Previous CEO Jeremy Nicholas departed in May.