BMF wins Domino’s
Ad agency BMF has won the creative account for Domino’s Pizza following a pitch that kicked off just before Christmas. The account was previously held by The Campaign Palace.
BMF will lead Domino’s above and below the line advertising and also lead the strategic direction for the company’s marketing.
The account begins on May 16. The pitch was run by Agency Register.
Domino’s CEO Don Meij said: “I am delighted to welcome the BMF creative team to the Domino’s family and look forward to seeing the team take us to a whole new level in the future.”
Domino’s Chief Marketing Officer Allan Collins said: “Following an extensive selection process, BMF stood out as the best creative agency – one that understands our consumers, our brand and the way we operate.”
BMF CEO Jeremy Nicholas said: “Domino’s is an ambitious, innovative and entrepreneurial business – a great partner for BMF.”
Domino’s and its franchisees have 539 stores across Australia and New Zealand, employing more than 15,000 staff .
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Good luck BMF.
(edited under Mumbrella’s comment moderation policy)
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Congrats BMF.
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A few on the trot. Nova microsoft ‘thing’, lasoo and now this. Maybe BMF are back….
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6.18
laughing slightly at your comment. where did the agency of the decade go exactly?
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