Comments on: BMW sponsors entire editions of AFR and Oz

By: Old Timer

Old Timer — Wed, 22 Apr 2009 13:38:33 +0000

Been done….Toytota 1,OOO year ago in Time mag…might have been The Bulletin…regardless…

By: Bill Posters

Bill Posters — Tue, 21 Apr 2009 13:48:06 +0000

It’s a stunt, surely.

Would love to see them try on one of the days the Fin carries heavy amounts of specialist ads (eg Thursday).

By: Ben Shepherd

Ben Shepherd — Mon, 20 Apr 2009 10:39:20 +0000

i love the word ‘brave’ … personally I think it suits Anzac veterans more than it does tactical media buying but maybe that’s just me

By: Brett

Brett — Mon, 20 Apr 2009 10:01:55 +0000

Great piece of work and very brave. Aren’t I right in thinking all the other examples you quote ran all the ad space though? Either way as a consumer I’m loving less ads in the paper!

By: Anonymous

Anonymous — Mon, 20 Apr 2009 09:11:17 +0000

Hey Beau. Are u the big guy in disguise?

By: Beau

Beau — Mon, 20 Apr 2009 07:02:34 +0000

Ballsy. Really impressed by Mitchell’s efforts here to pull this off.

By: Annette

Annette — Mon, 20 Apr 2009 01:39:24 +0000

The Weekend Australian also featured the belly band and a call to ‘ look for Monday’s The Australian’. The interesting thing is the Weekend Oz was home delivered (with our address on it) but we don’t subscribe and no-one does home delivery where I live anyway (stixville obviously!).

Nice piece of lead gen nurturing – other half had been enquiring about BMWs last month and provided address.

By: Dave

Dave — Mon, 20 Apr 2009 01:38:20 +0000

Media first and newspapers in the year 2009? Come on Fairfax.

By: nextbrett

nextbrett — Mon, 20 Apr 2009 01:27:31 +0000

I also noticed the Aus advertising included a logo next to the masthead – reminded me a lot of an online sponsorship.

By: Quentin Long

Quentin Long — Sun, 19 Apr 2009 23:12:05 +0000

Didn’t Onetel achieve the same with the Oz early 2002?

By: clive Burcham

clive Burcham — Sun, 19 Apr 2009 07:11:08 +0000

perhaps innovation would be BMW AFR sponsoring M5-less Gary Hardwick