BNZ launches next phase of ‘Money is good, money is bad’ campaign

Colenso BBDO Auckland has launched the next phase of its ‘Money is good, money is bad’ campaign for BNZ, with a plea to New Zealanders to be innovative with their money.

TotalMoney, a product allows customers to offset their savings against their mortgage, marks the first ad in the latest phase of the campaign.

“TotalMoney is a great example of being good with money, having saved customers who’ve switched to it a staggering $191m in interest since it was launched”, said Andy McLeish, head of planning at Colenso BBDO.

Colenso won the NAB-owned business having resigned the Westpac account earlier this year.

Credits:

  • Creative Chairman: Nick Worthington
  • Executive Creative Director: Steve Cochran
  • Group Account Director: Paul Wilson
  • Senior Account Director: Rebecca Richardson
  • Account Executive: Nick O’Donnell
  • Planning Director: Andy McLeish
  • Agency Producer: Jen Storey/Megan Robertson
  • Production Company: Assembly
  • Director: Matt von Trott
  • Design: Jonny Kofoed
  • 3D: Wayne Osborne, Craig Baxter
  • Producer: Amanda Chambers
  • Media Agency: Mediacom
  • Clients:
  • Craig Herbison – Chief Marketing Officer
  • Mark Dunmore – Head of Retail Marketing
  • Rob Cooke – Head of Marketing Communications
  • Marcia Marsters – Marketing Communications Manager

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