Bohemia handed Twitter media account

Social media platform Twitter has appointed independent media agency Bohemia to its media account, Mumbrella understands.

The appointment comes after a shootout with multinational Carat in the final round. 

A spokesman for Twitter declined to comment but it is understood the company is currently also seeking a creative agency.

AdNews has previously reported that the shortlist for the pitch was Bohemia, Carat, OMD and UM, with the latter pulling out of the process midway through.

Twitter is thought to have a media spend of less than $1m in Australia.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Bohemia Carat OMD Twitter UM

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Comments: 1

Anon 3 Jul 15

How are UM still pitching for media accounts when they are no longer a media agency?

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