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Bondi Hipsters get their first ad campaign with TV spot for The Iconic

The IconicThe Bondi Hipsters, aka Christiaan Van Vuuren and Nick Boshier, have fronted their first TV ad with a campaign for online retailer The Iconic.

The duo, best known for producing online hits the Bondi Hipsters, are the face of the commercial which encourages people to go online for their shopping needs.

Produced by Mighty Nice and directed by Simon Robson, this is the first time the Bondi Hipsters – Dom and Ade – have appeared in a TVC.

Van Vuuren – a former salesman with outdoor company JC Decaux –  is also The Fully Sick Rapper. Boshier was co-creator of the online Beached Az animated comedy featuring a washed-up whale.

“After creating awareness with our first campaign, we are now focusing on converting offline shoppers to shop online with The Iconic. We’ve worked together with the Bondi Hipsters to deliver an entertaining insight on the benefits of online shopping.” said Finn Age Haensel, co-founder of The Iconic.

The campaign will air across all major free to air networks and pay TV and will also run across radio and online channels.

The Bondi Hipsters are best known for the viral hit The Life Organic which is now approaching a million views.

Nic Christensen

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