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Bonds partner with McGrath Foundation to raise donations during Breast Cancer Awareness Month

Bonds has tweaked its ‘Boobs’ campaign with a‘Make a Point’ widget to encourage donations to the McGrath Foundation during Breast Cancer Awareness month.

Created by Clemenger BBDO Melbourne, the ‘Make a Point’ campaign involves a widget that can be hosted on any website which looks like a classic pocket kid calculator with ‘80085’ on the display spells out ‘BOOBS’.

People can move the calculator’s pink decimal point to choose one of six donation amounts, ranging from $0.80085 through to $80085.

Bonds general manager of marketing Tanya Deans said: “As a big supporter of boobs, we’re excited to partner with the McGrath Foundation to shine a spotlight on the invaluable role their McGrath Breast Care Nurses play. We’ve created a widget that allows you to donate BOOBS for boobs – what could be better than that?”

The Bonds homepage and over twenty blog owners and websites will be housing the widget on their sites, with the aim of the campaign to get as many other blogs to house it on their sites as possible.

Elle Bullen, senior copywriter at Clemenger BBDO Melbourne said: “We’ve all typed ‘80085’ into our calculators at school and giggled to ourselves. We’ve linked this pastime to a well-known Bonds campaign, with the goal of inspiring people to donate to the McGrath Foundation.”

Credits:

Client: Bonds

  • General Manager of Marketing: Tanya Deans
  • Marketing Manager: Emily Small
  • Senior Brand Manager: Caroline Bourke
  • Agency: Clemenger
  • Creative Chairman: James McGrath
  • Executive Creative Director: Ant Keogh
  • Digital Creative Director: Ben Keenan
  • Creatives: Tom McQueen, George McQueen, Elle Bullen, James Orr
  • Managing Partner: Simon Lamplough
  • Senior Account Manager: Celeste Baer
  • Interactive Lead: Christian Russell
  • Technical Director: Daniel Zabinskas
  • Digital Producer: Gemma Seeto
  • Donations Platform Partner: Shout
  • Chief Executive Officer: Jane Martino
  • Chief Technology Officer: Charlie Carpinteri
  • Communications & Partnerships Manager: Orry Lack
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