Bonds signs Todd Lasance for summer ad blitz
Bonds has recruited Aussie actor Todd Lasance to be part of the underwear brand’s summer advertising offensive.
Lasance, who has been filming Spartacus in New Zealand, will team up with Rachael Taylor, Bonds’ main brand ambassador.
“We love Australians doing well on the international stage – and Todd fits that description. He’s mates with Rachael, so they should have good chemistry in our ads. He also looks fantastic in a pair of briefs,” Bonds marketing manager Zoe Hayes told Mumbrella.
She would not comment on how whether Lasance’s brushes with bad headlines in the past had effected the brand’s decision to hire him.
Lasance’s career includes stints Bikie Wars, Home & Away, Underbelly, Rescue Special Ops, Cloud Street and Crownies.
