Bottleshop uses mountain bike mishap to promote convenience of its stores
A new TV campaign has been launched by South Australian bottleshop chain SipnSave as it looks to promote the state-wide geographical spread of its stores.
Ad agency kwp! Advertising Adelaide said it has created a “fun and compelling” ad to tell consumers that a SipnSave bottleshop is never far away.
The 15-second ad shows a mountain biker falling well short of a jump followed by the words “not even close”, unlike SipnSave.
SipnSave general manager Mike Shelley said: “It’s a fresh new approach for us that taps into current consumer behaviours and media trends and presents us as a brand that’s relevant to a contemporary audience.”
Kwp! senior writer, Corey Swaffer added: “We wanted to express this brand proposition in a fun and compelling way that’s in tune with a new generation of package liquor customers.”
The campaign is running on free to air television, catch-up TV and YouTube pre-rolls.
Credits:
Agency: kwp! Advertising
Creative Director: James Rickard
Creative Team: Corey Swaffer, Amy Weston
Media Team: Lucy McFarlane, Nick Ryder
Account Team: Gill Phillips, John Baker, David O’loughlin
Agency Production Team: Micky Grant, Ann Romeo, Hayley Johnson
Finished Artist: Nigel Wapper
Production Company: Kojo
Editor: Richard Coburn
Sound & Music: Justin Astbury, Justin Pounsett
Client Team: Mike Shelley, Tony Munn
