Australia has world’s third strongest reputation – but is weak for brands and innovation
Australia has the strongest reputation in the world as a beautiful country with an appealing lifestyle. But it is seen as a laggard for technology, culture and brands, according to a survey of 42,000 residents in G8 countries by AMR.
Overall, Australia has the third strongest reputation, behind Sweden and Canada – which came top. But for brands and innovation, Australia came 15th – the top three were Japan, Germany and the US.
New Zealand ranked fifth overall. Iran and Iraq came bottom.
In terms of self-image, Australians are very positive about their own reputation – second only to residents of New Zealand, who see
themselves more positively than any other nation in the world.
Oliver Freedman, reputation practice director and GM at AMR, noted: “The past 12 months have seen a number of events that had the potential to impact Australia’s reputation overseas, including a change in our prime minister, strong appreciation of the Australian dollar, and media coverage of the Queensland floods.”
“Our reputation continues to be extremely strong among the world’s leading nations. In fact, Australia is considered to be the most reputable country in the world by residents of the USA and Canada.”
The research was conducted online among people in Canada, France,
Germany, Italy, Japan, Russia, UK and the US between January and February 2011.
The rest of the world is fairly trashed so no surprise.
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Except for New Zealand, future home of the Rugby World Cup and retired Wallabies and another hot spot [like Australia] for sales of rose-tinted glasses.
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Web Ellis is going elsewhere…..:)
Also interesting to see Canada and Sweden up in the Top 2 – lots of Nordics in the Top 10 I reckon.
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iran at the bottom ??… they is way worst country in terms of development and innovation
this survey has just lost all its credibility
ps: i am not from Iran (but france) in case you would think of a conflict of interest
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OK here’s the Top 10 – http://www.nzherald.co.nz/busi.....d=10754725
1. Canada
2. Sweden
3. Australia
4. Switzerland
5. New Zealand
6. Norway
7. Denmark
8. Finland
9. Scotland
10. Australia
I wager No.10 is Austria?
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