News

Breakfast, Bikers, Puberty Blues, Johnny Young and Assange to Channel Ten in 2012

Channel Ten has announced a string of new, locally-produced programs for 2011 and 2012.

Looking to capture a youth market, chief programming officer David Mott said, “We are firmly focused on dominating in 18-49.”

Local light programming includes the much rumoured morning show to compete with Today and Sunrise. Simply called Breakfast, the program will be c0-hosted by 7PM Project‘s Andrew Rochford. “Breakfast radio has taught me a great deal about how people want to start their day,” said Rochford. “They want the facts, but they want them in a light and entertaining way.” The show will run from 6am to 9am followed by a one hour news bulliten before The Circle begins at 11am.

Young Talent Time, the ’80s favourite that launched Danni Minogue, Tina Arena and Debbie Byrne will return in 2012. Co-produced by the show’s original creator, Johnny Young, it will be hosted by Rob Mills with a restructured, contemporary format.

The network also announced four new dramas. Screentime’s Bikie Wars – Brothers in Arms is an adaptation of Sandra Harvey’s best selling book about the Comancheros and the Bandidos and their showdown at Milperra.

Underground – The Julian Assange Story follows the real-life drama of Assange’s life in Melbourne in the 90s as an 18 year-old hacker, cracking into the CIA’s computer systems.

The classic Australian teen film by Kathy Lette and Gabrielle Carey, Puberty Blues will be adapted into a series, still set in the 1970s.

Lisa McCune will join Ten to co-produce and star in action-adventure series, Reef Doctors. The series will start production later this year, filmed around the Great Barrier Reef and Daintree Rainforest.

Mott admitted The Renovators had “so far underperformed. But, it’s a brand we believe in so we are working directly with Shine to renovate The Renovators for 2011 and beyond.” Also returning with be The Biggest Loser – Singles, Masterchef Junior (in 2011), Class of 2011 – about hard-luck students trying to improve, Masterchef in 2012 plus Good News World, by the team from Good News Week.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.