Breaking ad: Thanks for sunburn, Jesus
The first TV ad for the Jesus All About Life campaign has been launched.
Created by 303 Sydney, the six week campaign also includes outdoor, print, radio, PR and online.
The initiative has been funded by all of Australia’s main Christian denominations. Jon McKie, 303’s MD, said: “The TV advert was designed to be more edgy and confrontational. We wanted to pose the questions that people face every day in their lives. In this way we hope the commercial connects with audience members prompting them to engage in a conversation with Jesus.”
Credits:
- Creative Director: Julian Watt
- Art Directors: Richard Berney and Bryan Dennis
- Copy Writer: Deborah Frenkel
- Producer: Lucy Trengove
- Head of Digital: Nic Chamberlain
- Account Director: Lucy Gleghorn
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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This could be an ad for an life insurance company. Hang on – that’s what they’re selling, insurance for the afterlife.
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are the atheist bus ads still banned?
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Jesus – what will they be trying to sell us next?
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So, this is edgy? Riiiiiiiight.
Oh and BTW, isn’t Jesus really ‘All About Death’?
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Do you think they could be done for misleading advertising. I asked a couple of questions and Jesus had no answer.
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* Results may vary. Consult your doctor if pain persists.
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Hey Jesus,
Where the bloody hell are ya?
Thought it was you this morning for a minute…
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2nd TVC in the campaign: https://www.youtube.com/watch?v=zOfjkl-3SNE
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ooh I am preparing for a barrage of criticism about how simplistic I am, but I really quite like it (and have no vested religious interest in supporting the ad) – I think it does what it says it will – asks questions about the things we face every day…sure it has a bit of an “unworry” (afterlife insurance) feel about it, but I don’t mind that.
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By the way, I was carved up by someone with that new logo in his back window this morning, perhaps he took the ad to be instructional as opposed challenging?
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Actually, I don’t think the ads too bad! I read the comments before I watched it, and I was already starting to cringe- thinking it was going to be some schmaltzy plug for mainstream Christian ideology, but while I wouldn’t have necessarily approached it this way I still have to argue that its not a sale pitch. As a Christian I can’t quite understand why people instantly assume people are ‘peddling their wears’ when they promote what they believe to be good and true. I don’t get paid to ‘convert’ people, God doest keep some scoreboard paying me blessings for every person I up-sell to! Tim, Jesus isn’t all about death, I have one ridiculously good life and I know its cause he gives life, and life in abundance. God gets so much bad PR when all he really wants is to see humanity fully alive!
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Jesus has gone corporate.
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Why did my sister get gang raped and bleed to death in a park
– Jesus has the answers – how nice.
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BARF
I agree with a few comments above – when advertising a car, we have to state the exact model type and whether it’s an overseas model (or any number of options on the car) – HOW THE FUCK IS THIS AD ALLOWED TO GO ON AIR?
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Unworry…
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Hey Jesus, Thanks for everything.
Like, thanks for sunshine, but what about cancer?
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jesus, do people still believe in you? It’s 2009 for christ’s sake.
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I’d have to agree with some of the comment above.
It’s misleading and a bit juvenile – it’s trying to endorse something which there is no assurance of… Like that is going to change our minds!
It does not have a purpose for being on television. It’s plain out of touch!
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I’d have to agree with some of the comment above.
It’s misleading and a bit juvenile – it’s trying to endorse something which there is no assurance of… Like that is going to change our minds!
It does not have a purpose being on television. Just plain out of touch!
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A good positive ad… straightforward and nice
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I’m so glad I’m not my children and will have to experience this world In the future…..
Look what’s beginning to happen to it now.
Excuse me while I go and induce vomit before moving to the middle of the amazon to hide from this sort of thing.
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Interesting website it goes to – http://www.allaboutlife.com.au/
It is good to see something people can engage in
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actually the Beatles are bigger…..here’s the proof: http://www.guardian.co.uk/musi.....tles-jesus
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Some challenging questions posed above – exactly what the campaign is after – BING! Successful ad campaign – it got you asking questions! Since we live in a Christian nation why not look up the answers – they’re in the Bible, go to church, or go to the website http://www.allaboutlife.com.au/
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I’d have to agree with Linda. It is all about getting people to ask questions and think about Jesus. Seems to be working. Some people say they’ve asked Jesus questions and he hasn’t answered, are you looking in the right place for the answers? – Freedom of speech! We do live in a Christian Nation! I think people are looking to find something wrong with it just because it is about Jesus!
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An awesome, simple ad.
Actually, Jesus is ALL about life – he died for us so that we may have life. He didn’t stay dead, God made him alive again. ALL about life.
I encourage you to find out more: http://www.allaboutlife.com.au
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it always was going to be criticised. i reckon it’s pretty good.
linda, we do not live in a christian nation.
it has been post-christian for decades.
i think that some of the questions raised in the comments above are really valid. others of them are cheap shots and not intellectually engaged. but that was always going to happen.
but i’d suggest that the answers that jesus offers are to the deeper, more fundamental questions which underlie those questions, and which from those questions spring.
in my experience with long-term illness, i found peace in the answers He gave. they weren’t the answers i was looking for. but my vision was so clouded by the self-absorption suffering induces, and my horizons so shrunken, that my questions were about the surface things… the answers He gave ran right to the core of who i was, but more importantly, about who He is.
and in the answers He gave i found that knowing Him brings contentment when understanding fails.
i guess what i’m saying is that not all answers correspond to the questions we ask. but that doesn’t mean that the answers cannot satisfy the longing which prompts the question.
just my thoughts.
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Hey! JESUS is awesome! Unfortunately no AD will do HIM justice. He is LOVE, TRUTH & LIGHT in a world that needs a saviour. Jesus came that we could have LIFE and have it abundantly.We all will answer to God at the day of Judgement as to what we did with JESUS. It’s your choice. Will you choose LIFE?
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everyone has a choice, if you don’t like it change the channel! people promote on billboards about erections so why can’t Jesus be promoted.. Erick says “thanks for sunshine and what about cancer” if people stayed out of the sun and or wore sun block they wouldn’t get cancer. And in regards to someone being raped and dying, that is awful and really sad. I don’t think Jesus can take the blame though, where is the accountability for the decisions that people make???
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No one’s saying Jesus can’t be promoted, but someone has said that atheism can’t (in Australia) which strikes me as a bit one-sided. and haven’t they been using billboards for years? If healthy debate is the goal of this campaign, then more power to it. However debate usually tends to operate in the realm of reason whereas belief in the power of Jesus, or God, or Zeus or Thor, or unicorns, doesn’t tend to.
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interesting points mike.
but i totally disagree with you that you discount your rational faculties when considering the person of Jesus of Nazareth. totally.
i have had my intellect challenged more when reasoning with people and myself about Jesus than any other thing i have put my mind to.
any to preempt the cynics: no, i wouldn’t consider myself a simpleton.
i agree with those who say that blind faith is tragic. fortunately, following Jesus involves nothing of the sort.
but that’s for you to seek out for yourself. and i really, really hope you do. really.
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The ad is already starting conversations, which is the point.
I think it’s a great campaign. I’m looking forward to discussion and having the opportunity to talk to people about my own journey with God and who He is! People have such a warped view of who Jesus really is.
There’s a lot of things that are hard for us to understand.
Jesus does have answers. Jesus will never abandon you. Jesus has never, and will never stop loving you.
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Actually the atheist campaign got through, with a few changes. Their ads were based on saying negative stuff about other people, so that bit had to change. But last I heard they were going ahead sometime in the future.
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Thanks, Steph. No one’s saying you’re simple, you’re very articulate. But forgive me for having a degree of, er, cynicism, about that ‘real’ man you describe. You know, the ‘walking-on-water’, ‘raising the dead’, ‘wine from water’, ‘fly up to the sky after he’s dead’ one. As Douglas Adams said, ‘ Isn’t it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too?”
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Looks like phase two of the campaign is to find and plaster as many forums as possible with “the message”…
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I have to agree with Steph, I’m not a simpleton and I don’t believe that my faith is blind faith. I have been Christian for 3 years now and have really search, tried and tested all of it. I think that if you are going to ask questions then ask them by all means it doesn’t mean you’ll get the answer you want but at the end of the day you’ll get some form of answer whether you like it or not. I have seen my fair share of suffering and only in these last three years have a i come to understand why and accept it. It comes down to control. I don’t control the world nor can i control anyone else or anything else other then my own self ultimately no one can. Therefore we have to realise that the answers we want may not ever be the answers we get. I think though if you are going to attack Jesus and Christianity and it’s existence you really need to look into it better as there is historical proof of his life, death and resurrection – On which the faith is built. (And there is evidence outside the biblical evidence). Part of this campaign is that people see there is more to life then themselves and ask questions about that, I pray that those who feel strongly enough about the campaign (both positively and negatively) still seriously consider the challenge it sets. Sure it may not be perfect, it may not appeal to you, but it still has something to say and thousands of people around the country wouldn’t devote themselves to sharing it with you if they didn’t think it was important.
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Even if you’re not into the God thing youtube The Clark Sisters – they’re nearly enough to make you want to believe, especially when Twinkie sings with the good Dr.
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As people above have said, it’s just unworry for afterlife insurance.
The Bible has he answers? What, like “Their infants shall be dashed in pieces, and their women with child shall be ripped up.–Hosea 13:16”?
Here’s a helpful guide. Enjoy!
http://skepticsannotatedbible.com/
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Are half the comments in this thread from people who are involved with this campaign? They sound very cut and paste. (IP check Tim?)
I don’t mind the ad. I don’t think its great, but it isn’t horrible either.
I don’t understand why a religion would want to do TV advertising, it seems like an of choice of media, however as someone said above, if you don’t like it, just change the channel.
I will be interested to see if the inevitable backlash from this campaign outweighs any benefit they may see.
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Agnostic – a treat for you. Enjoy https://www.youtube.com/watch?v=Iuy7-c38Z6M
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There is a new movie about Darwin coming out soon, not to my personal taste as they reduce the great mans achievements to a simplistic reaction to his daughters death (too schmaltzy for me). The reason for mentioning it is that it is not going to general release in the US because the creationists will cause trouble.
Which is why it is not enough to assume that Christians are all misguided if perfectly nice people that play with kittens and smile a lot, there is an enormous amount in religion that has to be fought against.
And of course, what you believe personally is your business, but that is no reason why it has to be foisted on the rest of us…..
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The toughest brief on the block!
But without imposing my personal views on “the product”, I think 303 did a fine job of at least opening up the debate – both with the target market and the industry.
My only criticism would be the website which doesn’t really deliver anything of substance and doesn’t answer (or at least direct) the questions that the ad poses?
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Genesis 19 always seems to be skimmed in illustrated bibles.
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Love the TV, but the website is a little close to two projects I created for the Australian Radio Network.Especially the thankyou project for ARN and Kimberly Clark.
http://www.aboutyou.com.au/
http://thankyouproject.com.au
Love to hear your take.
Eric
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Definitely seems inspired by the thankyouproject.
Thou shall not steal?
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I’d say somebodies ass has been coveted
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…religion…It’s all about life…
Well, it’s not really is it? If we are going to be brutally honest I think it would be more accurately described in the following terms;
It’s all about divisiveness; you don’t believe what we believe therefore you are to segregated, oppressed, murdered in the name of what we believe.
It’s all about judgement; you are not like us, therefore you are not equal to us, therefore your life is worth less (worthless) than ours.
It’s all about persecution; under the guise of religion we can, and do, commit the greatest atrocities the world has ever seen (yesterday, today and tomorrow) all under the ‘get out of jail free card’ of religion which absolves us of responsibility.
OK not as catchy I know. But to me a much clearer depiction of what religion truly stands for me. I’m not a fan suprisingly.
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“Jesus does have answers. Jesus will never abandon you. Jesus has never, and will never stop loving you.” A quote from a chap above.
“In answer to this, if he does, where are they? How do we know the answer is morally right? Young children die every day, has he abandoned them, or does he sit and watch closeby? How can he possible love those, who simply do not love him.” A quote from another website
The answer to all this is we believe in what we choose to believe in. This is human nature. There is no solid proof of god, nor is the solid evidence to disprove god.
Answers come from experiance. People tend to forget this. We are all willing to point the finger at others (including god) but honestly, we are to blame for our actions. Religion and Jesus is about morality, and how we should live, and it’s up to us if we believe this is the way to live.
I myself am waiting for proof, so I reserve my judgement. But I keep an open mind. This campaign is about trying to help those who feel lost, or wonder why the Earth is the way it is.
For example, why do we have sunshine, but sunburn, because to much pleasure is a sin to begin with. And scientifically, the sun is just friggin hot, and emits UV rays.
So again, it is what you believe, but do not be ignorant, respect what these people are trying to achieve
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Jesus isn’t about religion..
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I think the big question is:
Could Jesus microwave a burrito so hot that he himself could not hold it?
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That i have to admit is an interesting question because Jesus is capable of everything so he theoretically could but his resurrection body is so awesome that it could walk through walls … therefore should be able to hold the burrito … i think the question might come down to whether there is a microwave to heat it that hot.
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Wow – Joel and Bridget really has got me thinking… I thought I was confident in my beliefs but this whole burrito thing has really shaken me. Burritos can get pretty hot – especially in a microwave. I once microwaved a jam donut and burnt the roof of my mouth quite badly – and it was only in there for a few seconds. I’d imagine a burrito left in a microwave for a minute or so would get very hot indeed.
There are just too many questions that need answering…
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OK so here’s the deal the agency was asked to help churches get people, who maybe open to, engage in conversation about the Jesus was. Not the long hair white guy with heaps of hair product, but the thirtysomething Palestinian Jew tradie, who claimed he was God.
Jesus made it quite clear that belief in him was a matter of free choice, churches should tell you that. And the misconception of your Jesus as a feminine, pasty tall white guy has nothing to do with the biblical account. I was surprised in my 20s to find the Jesus of the Bible. Was not the jesus I. rejected after Sunday school, scripture, and church holiday camps. Unless the Jesus your rejecting is a swerve, muscled, Jewish bloke with calloused hands, who ticked off the religious establishment and the local authorities by hanging round with just about anybody(except them) then would turn up to synagogue and preach, and pack the place out, we’re not talking about the same Jesus.
Here’s one thing Jesus said, someone asked him what the most important rule/law was, he answered. ” Love the Lord your God, with all your heart, mind and spirit and the second is like the first, love others, as yourself.” Now if you find any tea totalling, bible thumping, religious zealot who claims to have achieved what Jesus asked of him in this quote, run don’t walk, run away fast.
See, a church that really talks about the biblical Jesus, is not full of hypocrites, in fact we bought the new chairs just recently, there is plenty of room for people who can’t pass God’s test. It is just that with Jesus we’re asked to sit for a different test.
If you’d like to know about that test, or at least debate what the real Jesus said go to the allaboutlife.com.au and request a free copy of an clear to read version (no old english)of Marks Gospel. But always remember, excepting what Jesus said, and becoming a follower of His, is a matter of free will,YOURS.
Have a great day!
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I like your elegant post above. The fact is that I don’t believe in Jesus anymore than I believe in the tooth fairy, but I accept that you do. Irrespective of how misguided I feel it is.
However I feel strongly that irrespective of your perspective on Jesus the harsh reality is that Jesus has been hijacked by religion as the softsell entry into a doctrine that evangalises division, prejudice and judgement. I would not want anyone I care about to go anywhere near the teachings of this guy Jesus simply because I know that if they did they would be putting themselves at risk of being pulled into religion and all the appalling attitudes and beliefs that it holds dear.
And it can’t be ignored Michael that you didnt answer whether he can or he can’t microwave a burrito so hot that he himself could not hold it? If he is a tough jew tradie I reckon he can have a good crack. at it.
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What a load of propaganda shit. Hey you guys are so hip and modern! Why is it so important to convert people. What difference does it make to your lives?m How is it going to make the world a better place? So many people have died in the name of Jesus.
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The difference it makes to my life is nothing… It doesn’t change my life whether or not you are converted …. but the main thing about Christianity is that its not all about me in fact i’m so little and insignificant that it astounds me that you should even ask the question i am one of over 6 billion people currently living and multiple more that have gone before and will come after… the reason I personally want everyone to see this and question and talk about Jesus is cause i want to know that in my life i have done everything i can to live for God by spreading the amazing message of Jesus and the fact that 2000 yrs ago he knew me and died for me despite the fact that im 1 person in so many billion. and i want other people to have the same opportunity so be saved and know they are saved because its wat God wants from me
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p.s. if you wish to continue likening Jesus to mythical creatures like the unicorn and tooth fairy you obviously are just as simple as you claim Christians are as for every 1 piece of evidence that Caesar existed there are 5 for Jesus… do some research first
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I’ll wager Bridget is “religious.”
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Dear me, Bridget. No one’s saying that a man called Jesus didn’t exist. It’s the clearly made up nonsense about virgin births, water/wine, resurrection etc etc that require a bit more explanation. And not that of an ‘eye-witness’ that was not written down till hundreds of years after the event. And didn’t JC die to atone for the original sin committed by Adam (who didn’t actually exist…..)? it’s all a bit silly,really, don’t you think?
By the way, the ad’s quite good (even if the ‘product’ is ridiculous). And no one’s answered the burrito question adequately yet.
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Tania Swain (above). Get some help. (or congratulate yourself on excellent use of irony).
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no actually im not “religious” im christian there is a difference. And no i haven’t been taken aside and brainwashed by evil ministers and nuns or whatever… I actually think the ad doesnt do justice nor does it really give an answer but it has intrigued you enough to talk about. And Jesus ISNT atoning for the sin that ADAM committed… he is taking away the punishment everyone deserves for THEIR SIN (we all sin… not just adam… and therefore we all need to be saved). if i had more time i would write you an full answer to other aspects but i shall try to do that later when i have more time as for the burrito i admit i dont have an answer and nor does anyone else however i did say that jesus is so powerful that he could do anything therefore should be able to microwave a burrito that hot but he is also so amazing that he could probably hold it it comes down to whether there is a microwave to make it that hot or whether the burrito would be able to heat to such aq temperature before burning into a pile of dust?
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and by likening Jesus to the tooth fairy and unicorns does imply that he doesnt exists
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There was an excellent episode of Penn & Teller’s Bullshit! that compared the life of Jesus to the life of Elvis Presley, and just how many documented “facts” about Elvis were just not true. Their argument was that Elvis only died 30 or so years ago yet stories about him have become exaggerated or made up, so imagine how far off the mark stories about someone who died 2000 years ago must be.
Personally I think the “Life of Brian” is probably closer to the mark.
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You’re right, Bridget, my mistake. It should be ‘belief in God is like belief in the tooth fairy and unicorns’. Is there a god or gods, and is there any reasonable evidence for him, it, her, or them? And further, is there a reason to believe in your specific god over Thor or Zeus or whatever other fiction some cunning con artist chose to peddle to the gullible?
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There are two people in this thread i find interesting and mike your one of them, you seem so anti the idea of a “god” and it makes me wonder what you do believe in. The other is mr corbett and well i am slowly trying to unravel and write a response that might start to satisfy him … give it some time and i will post it. While you have a good point how do i “know” there is a God let alone MY GOD, to be honest i can’t touch, taste, hear, see or smell my God. But i know he is there. I grew up a catholic and therefore some presence/knowledge of God has been in my life all along however it wasnt until 3 yrs ago (now i am a christian .. not catholic) that i really experienced God. However your wrong in saying that God is like a unicorn or mythological creature or the toothfairy… why? because we didn’t make up God… throughout the bible there is continuous stories of God seeking out people abraham., issac, jacob, joseph, moses, saul, david, samson, all these people (all whom are historically verified) are flawed and imperfect but God seeks them out they don’t just make him up in their heads, whereas unicorns and toothfairies are characters made up by humans for a specific purpose or reason eg santa is a character created by humans to be warm and fuzzy at Christmas generally he is based on different so called people that possibly existed and brought presents to people for his lifetime. the toothfairy was created to make kids feel better about the fact that they had a painful wobbly tooth. What gives more validation to the fact that Jesus died and rose again and that my God exists is the number of people who died saying that it was true… all the apostles and disciples plus a few extras died for what they said and claimed to be true. I dont think you would be willing to die for something you didnt 100% think and knew happened. i know i wouldn’t and i know that if someone held a gun to my head and said “do you believe in God and that Jesus is your saviour?” i would say “yes”… call me crazy but what seems like mythical creatures and imaginary friends to you is real to me and i really pray for you that maybe you can come to share that with me cause its the most amazing feeling
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I think many answers are found in Genesis 19.
A better plot than Gossip Girl.
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I believe in the sheer breathtaking beauty of the natural world, of the progessive never ending journey of evolution and I believe in the laws of the universe.
The bible is a story Bridget. You believe in that story. It’s one book, many others believe in other books (Torah, Qur’an). You all can’t be right can you..so which book is right and which book is wrong? How do you prove your book is right and their books are wrong? If the bible is right then you have to say that all the other books are wrong arent they? So if there is a chance that all the followers of those other books are misguided then surely you can appreciate that you too may be misguided?
I don’t believe in those books and, on that specific level, I have little respect for those who choose to. If that book gives you comfort and makes things easier for you, or gives you guidance (becareful though!) then that’s up to you. I prefer to live my life on other terms that are, I feel, more tolerant, more accepting and less judgemental of others. Not something that religions in general truly represent.
I’ll pass thanks.
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The bible isnt a story… its history… proven history. Based on events and people that are proven to have existed … as for whether my book is the true book you might want to remember that the entire old testament is the torah and qur’an also contains parts of the same old testament books. As for “religions” being more judgemental, i have hardly been judgemental i have simply tried my best to answer ur questions and other peoples questions.. im still working on the answers to your divisiveness, judgement, and persecution questions so you get the best answer possible.
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Proven history -don’t be preposterous. There is no empirical evidence that the writings in the bible are true. Don’t let your faith get in the way of the fundmentals principles of evidence.
Also don’t be obtuse Bridget; you and I know that the beliefs, attitudes and behaviours of the major religions are all fundamentally different. Hence the ceaseless murdering and persecution that blight the face of this planet. These differences are directly based around the guiding principles of the books that remain the corner stone of each religion. For the christian faith to be the one truth faith then the islamic faith (based on their beliefs) would be the wrong faith. So put simply, but accurately, if you’re right then all the rest are wrong. Yes?
In which case you must concede that this must be able to work the other way; one of the other religions may be right and you’re wrong. Yes?
If religion wasn’t the cause of so much pain and evil doing in the world then I wouldnt give two shits either way. But it is and it does and that’s why I care.
Any hoo…I need to get on. I need to go read Darwin and wonder at the natural world and you need to go to church so let’s call it a day there. I guess we’ll all find out in the end won’t we? And unless I get stuck in thermiddle east (or numerous other places across the world) hopefully I won’t find out too soon.
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I think we may have reached an “impasse”
Bridget – I’m happy that you’re happy. God doesn’t exist for me, but if it makes you happy and you don’t harm others, then knock yourself out.
Mr Corbett – If to quote you, you “prefer to live [your] life on other terms that are, [you] feel, more tolerant, more accepting and less judgemental of others” then this trite philosophical argument with Bridget on an industry mong-board marks you out as a hypocritical cock yourself, no?
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Ha! Nice – that’s probably a fair call actually, I’ll cop that. Plus how can you finish on anything better than ‘mong board’. Love it.
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Wow – 71 comments. Guess the ad has proven a success – it’s got people talking… and providing a ready-made outlet for the Late JC’s obedient servants to rush out and try to infiltrate the minds of all those helpless, doomed non-believers out there.
I do hope Bridget isn’t writing all these messages on her (paying) boss’ time though… definitely not a Christian thing to be doing skiving off from paid work to spread the word…
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nope not on paid time 🙂
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Nice snippets of everyday life.
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One thing I’ve noticed about this thread – many of the overtly atheist comments have quite aggressive undertones. Why all the anger? Think for a moment about the intention behind this campaign. Christians truly believe the way forward is through Jesus Christ. The campaign is trying to share what Christians genuinely believe is good news, in what is an increasingly uncertain world. The motivation appears to be love and concern for others, I would be upset if they didn’t give a damn.
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Perhaps we sould let Jesus speak for himself.
“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world but to save the world through him. Whoever believes in him is not condemned but whoever does not believe stands condemned already because he has not believed in the name of God’s one and only Son.
….Light has come into the world but men loved darkness instead of light because their deeds are evil. Everyone who does evil hates the light, and will not come into the light for fear that his deeds will be exposed. But whoever lives by the truth comes into the light, so that it can be seen plainly that what he has done has been through God. John 3:16-21
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Nice ad, although it was missing the word ‘Unworry’ and the NRMA logo.
Banning atheist bus ads that read “Atheism celebrates reason” is a bit much, particularly when non-believers have to watch this kind of stuff.
Religion is a bit like Crocs. Good for you if you love yours, but don’t try and make me buy them.
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Does Australia have a ‘separation of Church and State’ policy or has everything now been thrown into this cultural melting pot of ours?
Whatever the ‘message’ was is not the point. The point was WHY did the station allow to air the ad at all. If the national channels are ‘for the people and ‘all the people’ they have to remain neutral ground in terms of religious content. Even in America, the land of the loony religious any denominational adverts are banned. You only find them on the specific channels.
So what business does Channel 9 have, aside from revenue generating, putting this on air during prime time or anytime for that matter? Yea, there will be lots of people harping on about ‘freedom of expression’ etc but this isn’t about freedom either.
Being ‘captive’ audiance while watching a programme this is the last thing I want to be ‘sold’ on Sunday evening and find it offensive in the extreme to have this thrown in my face. TV adverts generally in Australia are bad enough as it is without having to endure this as well.
This is the thin edge of the wedge as if this is taken further (if, Channel 9 has a truly open policy of advertising to ‘all’) the public is or could get every ‘group’ to front up an ad promoting their thing. I can just see it now while watching ‘Who Wants to Be a Millionaire’ getting accosted by an ad on behalf of the Muslim sector extolling the nation to remember to fast from sun-up to sun-set or an ad by Fred Nile harping on about Right-to-Life and family values. But hey lets not stop there, lets also include: The Peoples Temple, Jehovah’s Witness or the Scientologists, and thats just for starters. Surely we must give them their 15 seconds of glory?
AustraliansThe Australian public an be a little ‘too laid back’ on a number of issues affecting in their local or international environment and a lot more people should start taking notice about what is going on around them and speak up a lot louder. In the end if we do not get off our butts/sofas and act we dererve what we get in the end
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I spent half of yesterdays Bathurst 1000 race hoping the Jesus sponsored car would crash at Hell Corner so I could make jokes about it all day today.
Is the fact that I was denied such an awesome chance to exercise my wit proof that God doesn’t exist?
What a philosophical conundrum that creates!
S
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I wonder how they’re tracking the effectiveness of this campaign? I’m thinking some unprompted awareness: “Off the top of your head, which major deities can you think of?”
Little but of NPS “On a scale of 0-10 where 0 is extremely unlikely and 10 is extremely likely, how likely are you to recommend Jesus to others?”
All good.
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