Breaking Dad
Special moments in advertising arrive rarely. Happily, today is one such day.
Dr Mumbo is happy to introduce you to two ads for Simonds Homes so incomprehensible they verge on surreal.
In the first episode, a mum and daughter chat about her moving back home with her partner Jim. Then somebody dressed like Walter White in Breaking Bad runs out of the garage.
Is it dad? Has his meth lab malfunctioned? Is it Jim? Does he object to moving back in? Has an essential piece of information been left out of the edit?
In episode two, a man carves an ice sculpture with a chain saw in the bathroom, before bellowing something incomprehensible about unicorns.
Happily there’s a press release to explain it all: “It’s not often you get to work with a unicorn carved out of ice,” says Andrew Panozzo, joint Creative Director of T20 Group. “While the executions are out there, the insight is something most people can identify with.”
Quite.
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Advertising
Yeah I don’t get ’em….I really like them…just don’t get ’em
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I’d love to know what’s happened in the first one. I’ve got the second one sussed.
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