Breville unveils first work from new lead agency Onepartners
Creative and strategic agency Onepartners has unveiled its first work for Breville in a campaign promoting the brand’s range of juicers after taking the account from Naked Communications.
‘Veggie Dodgers’ targets Australian mums, encouraging them to see juicing as the solution to getting the nutrition from vegetables into their children.
The campaign runs across digital display, online, social media, in-store activation and experiential.
Richard Babekuhl, Breville marketing manager said in a statement: “Its fantastic to have the Onepartners team on board, they have a very different perspective of how we can grow our business moving forward, and the key marketing levers we need to focus on.
“Their entire focus is connecting the path to purchase, which we believe is the holy grail of marketing for all manufacturers and brands.”
Onepartners’ appointment to the Breville account sees the agency responsible for marketing communications covering the entire path to purchase, encompassing online and offline touch points, planning and creative.
Justin Singh, founding partner, Onepartners said in a statement: “It’s a fantastic win for the Onepartners team, and is a reflection of a lot of hard work and refinement of our business model, during the last few years.”
Naked Communications held the account prior to Onepartners securing it.
Credits:
- Strategy – Justin Singh
- Account Service – Karin Andreasson and Sam Werge
- Digital – Liz Croger
- Creative – Joe Mayock
- Insights & Touchpoint Planning – Steve Jones
- Media by MAXUS
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