BridgeClimb launches Live from the Bridge
Fitzy & Wippa broadcast from the bridge
A company that organises climbs of the Sydney Harbour Bridge is holding a series of events from the top of the famous landmark.
To kick the campaign off, Nova presenters Fitzy & Wippa climbed the Bridge – 134 metres above the harbour – and broadcast their final show of the year to an audience of 220,000 and streamed live through Nova’s website.
The company, BridgeClimb, has partnered with DMG Radio for the campaign, which is titled Live from the Bridge.
Stephen O’Connor, BridgeClimb’s GM of marketing said: “Live from the Bridge is a way to give the Bridge back to the people of Sydney, we wanted to create unique experiences that connect them to their bridge in a way that they wouldn’t normally. This is just one of many events we have planned in coming months”.
The agency behind the campaign was The Monkeys.
