Opinion | Features
- In this cross-posting from The Conversation Michael Douglas of Curtin University argues Joe Hockey's defamation victory over Fairfax sets a dangerous precedent for free speech by Australian media outlets. We should all be careful before saying anything that will hurt our politicians’ feelings: they might sue us for defamation. On Tuesday, Treasurer Joe Hockey was awarded A$200,000 damages against Fairfax Media in relation to a series of publications that focused on his political fundraising activities. That this case was brought at all is ridiculous. That Hockey won is absurd. His victory marks a dark day for freedom of speech in Australia.
- With many marketers looking at taking their programmatic trading in house OMD's Dan Robins sets out a few things they should consider before making the decision. With the exponential growth of programmatic some brands are having conversations about “moving in house”, using their own trading desks rather than agencies’. Foxtel is a stand out success in doing so, plus a number of others have had rumblings. Given much of the press conjecture, one could be forgiven for thinking agencies and brands sit on opposite sides of the fence from each other.
- In this guest post Simon Corbett argues behavioural science shows why incidents like the Charleston massacre won't stop in the US until gun laws are changed. “If he didn’t have a gun then he would have made an IED or just found another way… he was crazy and intent to take lives” That is almost certainly not true and BJ Fogg, head of persuasion technology at Stanford University can explain to us why. Not that any pro-gun morons are going to listen.
- Australia took home the least Cannes Lions from Cannes in four years, but it's the categories there was success in which tells the real story argues Mumbrella editor Alex Hayes. It's probably quite telling that the first thing I saw about this year's Cannes Lions after ending a two-week media blackout yesterday was that tweet of a couple getting it on on the red carpet at the Palais. Telling because there hasn't exactly been a lot to shout about for the reporters who made the 24-hour journey to the south of France from an awards perspective - just 59 overall and not a Grand Prix amongst them.
- This week's scandal over Q&A's decision to allow a former radical on air is being fuelled by cynical self-interest on the part of the Government and News Corp, argues Mumbrella's Tim Burrowes. So I'm an idiot. On Tuesday, when the ABC admitted it had blundered over the previous night's Q&A episode, I told all and sundry: "That was smart. Now it'll be a one-day story and everybody will move on." That's not quite how it turned out.
- Agencyland's relentless focus on new business and pitching is increasingly hurting both clients and agencies alike, argues Nic Christensen. If there's one question I get from agency bosses, more than any other, it is this: "Any new gossip on what's pitching?" After two and half years at Mumbrella, and close to four years as a media/marketing writer, you get accustomed to the fact that agency heads - be they media or creative - always have one eye on potential new business. But what worries me is the growing pressure on agencies to deliver a big, fat, fresh new piece of meat, (aka a major client), every couple of months.
- Video streaming has had regular headlines this year but James Wainwright argues the battle for video audiences is more complex than many have recognised. Listening to the heads of the major SVOD brands speak at Mumbrella360, it was apparent that the TV industry isn’t on the brink of one war, it’s on the brink of two.
- Piracy hit the headlines once again this week after new website blocking laws passed parliament. In this in-depth look at the issue, Miranda Ward asks who pirates content, what impact it has on the media industry and what practical steps can be taken in the fight to protect copyright. "I pirate because it allows me to access television shows almost immediately after they air overseas," says Elise, a 31-year-old school teacher. "I do it simply because it has become habit. If TV Networks had adapted to the market quicker, like five years ago when broadband became fast enough to pirate, and had more diverse programming - then maybe I would not have started pirating." On Monday night, the Senate passed new legislation aimed at stopping the likes of Elise from accessing pirated content online. But, already, critics have noted the new laws have potential loopholes and could even drive people towards using virtual private networks (VPNs) in an attempt to continue accessing pirated content.
- The new anti-piracy laws, passed this week, allow rights holders to go court to block overseas websites but Marc C-Scott argues there are better ways of tackling the issue. The Senate passed controversial anti-piracy legislation, the Copyright Amendment (Online Infringement) Bill 2015, last night. But it’s not so clear whether the legislation will actually achieve its stated ends of reducing piracy, and it might be easily circumvented by the public. Arguably, the media industry can do more to prevent piracy by making content more easily accessible rather than quixotic efforts to block it using legislation.
- The future of television has become a ongoing issue for our industry but Paul Wilkinson argues that the medium's future revenue lies in buyers being able to buy on demographic and behavioural information. Disruption in the TV sector raises a multitude of questions such as how will the split between linear TV, SVOD and Catch Up etc play out in the next five years? How will we trade TV? What will be our currency when the TARP goes by the wayside? Will we even call it TV? But one point stands out to me more than any other: “The future of TV advertising is ‘addressable’.” This is something I’ve heard more and more about in recent months, and as a media buyer, I love the concept.
- Is adland afraid of using the word "advertising"? Sean Cummins argues the industry needs to take more pride in what it does. What's wrong with "advertising?" I don't mean the industry (although there is definitely a lot to talk about there), I mean the word "advertising." Because that is the business I am in, but I seldom hear the word these days. Instead, I hear everyone saying every word under the sun but the a-word.
- Last week Mumbrella revealed that Google and the NRL had discussed the online behemoth potentially bidding on the code's sports rights. In this cross post from The Conversation Marc C-Scott from Victoria University looks at what the implications of such a bid might be.
- Peter Tonagh and Michael Miller are the low risk, logical choice to lead News Corp, writes Mumbrella's Tim Burrowes. The surprising thing about today's changes in management at News Corp is how unsurprising it all was. Contrast that with the drama of the Kim Williams firing in 2013 and the end-of-an-era feel to John Hartigan's exit in 2011.
- The media industry often talks about the importance of mobile but Vishan Jayasinghe argues social media companies are the ones best nailing the mobile format in the advertising space. So much has been made about the underinvestment of mobile as an advertising channel. In fact Mia Freedman at the recent Mumbrella360 conference lamented how mobile dominates the ‘time-spent’ stat, yet only received 15 per cent of advertising spend. I don’t blame her. Even despite ‘mobilegeddon’ being here to stay, it still seems that the normal response to add mobile to a plan has long been, and will still involve, taking a tiny portion out of the usual display budget and using a poor quality gif, or the accidental click-magnet MREC.
- Earlier this week Carolyn Bendall the ANZ's head of marketing spoke at CMO Disrupt, in this cross posting from ANZ Bluenotes, she discusses whether marketing is more science, art or a combination of the two. When you look at how the world is changing through technology – and the pace of change – people are now consuming and utilising media, sharing information, making decisions, engaging with brands and purchasing products in ways we never dreamt of 20 years ago.
Brisbane’s BCM appointed to Indooroopilly Shopping Centre
Brisbane creative agency BCM has been appointed to Brisbane’s Indooroopilly Shopping Centre.
One of Queensland’s leading retail centres, Indooroopilly Shopping Centre has appointed BCM to its account.
Indooroopilly is the largest shopping centre in Brisbane’s Western suburbs and boasts over 220 fashion and speciality stores, including the only Myer store in the region.
The centre is set to grow even further having embarked upon a large scale $450 million expansion which commenced in late 2011. The expansion and refurbishment will see major upgrades throughout the centre, with new shopping malls, and gourmet fresh food and dining precincts with restaurants, bars and cafes. David Jones and Myer will also feature, along with an exciting array of statement, high end fashion and accessory brands, and 120 new specialty stores – with a focus on Australian and international designers.
Paula Kelly, Indooroopilly Shopping Centre Marketing Manager said “We approached BCM as we knew of the agency, and their reputation, and we were impressed with the work they’d done for other clients in the retail sector.”
“We liked their whole approach and the creative recommendations they put forward,” she added.
“We’re thrilled about the appointment and the prospect of working with such an iconic name on the Queensland retail scene,” said BCM Managing Partner Paul Cornwell.
BCM has commenced work on the account immediately and will handle both creative and media duties for Indooroopilly. The agency will handle seasonal campaigns and launches, as well as Indooroopilly’s redevelopment and on-going communications, both online and offline.
Source: BCM press release
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