Brisbane’s BCM appointed to Indooroopilly Shopping Centre

Brisbane creative agency BCM has been appointed to Brisbane’s Indooroopilly Shopping Centre.

The announcement:

One of Queensland’s leading retail centres, Indooroopilly Shopping Centre has appointed BCM to its account.

Indooroopilly is the largest shopping centre in Brisbane’s Western suburbs and boasts over 220 fashion and speciality stores, including the only Myer store in the region.

The centre is set to grow even further having embarked upon a large scale $450 million expansion which commenced in late 2011.  The expansion and refurbishment will see major upgrades throughout the centre, with new shopping malls, and gourmet fresh food and dining precincts with restaurants, bars and cafes.  David Jones and Myer will also feature, along with an exciting array of statement, high end fashion and accessory brands, and 120 new specialty stores – with a focus on Australian and international designers.

Paula Kelly, Indooroopilly Shopping Centre Marketing Manager said “We approached BCM as we knew of the agency, and their reputation, and we were impressed with the work they’d done for other clients in the retail sector.”

“We liked their whole approach and the creative recommendations they put forward,” she added.

“We’re thrilled about the appointment and the prospect of working with such an iconic name on the Queensland retail scene,” said BCM Managing Partner Paul Cornwell.

BCM has commenced work on the account immediately and will handle both creative and media duties for Indooroopilly.  The agency will handle seasonal campaigns and launches, as well as Indooroopilly’s redevelopment and on-going communications, both online and offline.

Source: BCM press release

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