British tourism rides Olympic wave

Visit Britain is to launch a global campaign to piggyback the wave of good feeling towards the UK in the wake of the London 2012 Olympic games.

The campaign is to launch imminently in Australia, according to Visit Britain’s marketing manager for Australia Mark Haynes.

The campaign comprises a marketing partnership with British Airways, an extension of the current “great” campaign, and a new ad called ‘Memories are Great’ that contains footage from this year’s Olympics.

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