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	<title>Comments on: BT Financial to launch fact-based campaign</title>
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	<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717</link>
	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: sven</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-42284</link>
		<dc:creator>sven</dc:creator>
		<pubDate>Wed, 26 May 2010 04:14:09 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-42284</guid>
		<description>it&#039;s a pity the astroturfing detracted from the discussion because i think they&#039;re excellent ads for the boring financial services category - and i work at a direct competitor to BT</description>
		<content:encoded><![CDATA[<p>it&#8217;s a pity the astroturfing detracted from the discussion because i think they&#8217;re excellent ads for the boring financial services category &#8211; and i work at a direct competitor to BT</p>
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		<title>By: fraser</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40556</link>
		<dc:creator>fraser</dc:creator>
		<pubDate>Fri, 14 May 2010 04:37:28 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40556</guid>
		<description>Deart astro turfers a little hint for you 
- don&#039;t post from your work computer there is a thing called and IP address that is linked to your works network which is easy to find for every post
- don&#039;t cut and paste into your post  your planners key insgiht , single  value prop or what ever they call it these days,  its a bit of a give away as the language is always the same and is centred around  - emotional engagement</description>
		<content:encoded><![CDATA[<p>Deart astro turfers a little hint for you<br />
- don&#8217;t post from your work computer there is a thing called and IP address that is linked to your works network which is easy to find for every post<br />
- don&#8217;t cut and paste into your post  your planners key insgiht , single  value prop or what ever they call it these days,  its a bit of a give away as the language is always the same and is centred around  &#8211; emotional engagement</p>
]]></content:encoded>
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		<title>By: Tom</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40358</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Thu, 13 May 2010 00:45:12 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40358</guid>
		<description>@Luc: Hahahaha!  No guitar solos.  Love it.

I&#039;d kill to see a financial services ad with a guitar solo.

(FWIW: I think the ads are solid.)</description>
		<content:encoded><![CDATA[<p>@Luc: Hahahaha!  No guitar solos.  Love it.</p>
<p>I&#8217;d kill to see a financial services ad with a guitar solo.</p>
<p>(FWIW: I think the ads are solid.)</p>
]]></content:encoded>
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		<title>By: Max</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40348</link>
		<dc:creator>Max</dc:creator>
		<pubDate>Wed, 12 May 2010 23:56:57 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40348</guid>
		<description>Ivana, the link to Dan Flavin&#039;s work is tenuous at best - the last TVC we made featured a crushed car, does that mean I&#039;m channelling Jimmie Durham? Art is not more sacred than religion and politics, and you said it yourself - he&#039;s not the only artist doing it with flouros.</description>
		<content:encoded><![CDATA[<p>Ivana, the link to Dan Flavin&#8217;s work is tenuous at best &#8211; the last TVC we made featured a crushed car, does that mean I&#8217;m channelling Jimmie Durham? Art is not more sacred than religion and politics, and you said it yourself &#8211; he&#8217;s not the only artist doing it with flouros.</p>
]]></content:encoded>
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		<title>By: Ron Jeremy</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40305</link>
		<dc:creator>Ron Jeremy</dc:creator>
		<pubDate>Wed, 12 May 2010 10:50:37 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40305</guid>
		<description>Hey eek!
I would just pull myself, which probably means I could get a job at the agency that produced this wank.</description>
		<content:encoded><![CDATA[<p>Hey eek!<br />
I would just pull myself, which probably means I could get a job at the agency that produced this wank.</p>
]]></content:encoded>
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		<title>By: James Hopkins</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40295</link>
		<dc:creator>James Hopkins</dc:creator>
		<pubDate>Wed, 12 May 2010 08:54:34 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40295</guid>
		<description>Here is one agency that needs a social media policy and perhaps consultant - yes I work for a social media agency!</description>
		<content:encoded><![CDATA[<p>Here is one agency that needs a social media policy and perhaps consultant &#8211; yes I work for a social media agency!</p>
]]></content:encoded>
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		<title>By: eek</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40277</link>
		<dc:creator>eek</dc:creator>
		<pubDate>Wed, 12 May 2010 07:14:41 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40277</guid>
		<description>Hey Ron Jeremy! Imagine if Marty, Melissa, Kirsty and Elizabeth invited you to an orgy. Then you rock up and it&#039;s just one dude. What would you do?</description>
		<content:encoded><![CDATA[<p>Hey Ron Jeremy! Imagine if Marty, Melissa, Kirsty and Elizabeth invited you to an orgy. Then you rock up and it&#8217;s just one dude. What would you do?</p>
]]></content:encoded>
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		<title>By: Ron Jeremy</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40274</link>
		<dc:creator>Ron Jeremy</dc:creator>
		<pubDate>Wed, 12 May 2010 06:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40274</guid>
		<description>Boring ads that just find a novel way to spend plenty of the client&#039;s money.

So in that light, they really they don&#039;t demonstrate anything about clever investment at all.</description>
		<content:encoded><![CDATA[<p>Boring ads that just find a novel way to spend plenty of the client&#8217;s money.</p>
<p>So in that light, they really they don&#8217;t demonstrate anything about clever investment at all.</p>
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		<title>By: Luc</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40264</link>
		<dc:creator>Luc</dc:creator>
		<pubDate>Wed, 12 May 2010 06:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40264</guid>
		<description>I don&#039;t work for the responsible agency, but I do like the ads. 

Pros: 1. They look good, 2. Successfully point out my faults as a shithouse share investor, 3. They use cool blue graphics.

Cons: 1. No car chases, 2. No guitar solo</description>
		<content:encoded><![CDATA[<p>I don&#8217;t work for the responsible agency, but I do like the ads. </p>
<p>Pros: 1. They look good, 2. Successfully point out my faults as a shithouse share investor, 3. They use cool blue graphics.</p>
<p>Cons: 1. No car chases, 2. No guitar solo</p>
]]></content:encoded>
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		<title>By: Nic Halley</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40252</link>
		<dc:creator>Nic Halley</dc:creator>
		<pubDate>Wed, 12 May 2010 05:49:33 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40252</guid>
		<description>&quot;Wow&quot; - love your work</description>
		<content:encoded><![CDATA[<p>&#8220;Wow&#8221; &#8211; love your work</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jimi</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40251</link>
		<dc:creator>Jimi</dc:creator>
		<pubDate>Wed, 12 May 2010 05:48:56 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40251</guid>
		<description>In the words of Hahn Premium - every call you make affects your brand.  Stay premium.... Keep up the detective work Tim</description>
		<content:encoded><![CDATA[<p>In the words of Hahn Premium &#8211; every call you make affects your brand.  Stay premium&#8230;. Keep up the detective work Tim</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David@luvyawork</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40244</link>
		<dc:creator>David@luvyawork</dc:creator>
		<pubDate>Wed, 12 May 2010 05:42:45 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40244</guid>
		<description>Makes me want to vomit</description>
		<content:encoded><![CDATA[<p>Makes me want to vomit</p>
]]></content:encoded>
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	<item>
		<title>By: Pru</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40243</link>
		<dc:creator>Pru</dc:creator>
		<pubDate>Wed, 12 May 2010 05:41:12 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40243</guid>
		<description>Dear *selected* Mumbrella readers - I can&#039;t believe you are seriously so daft that you continue to astro turf. It&#039;s all getting a bit tired. 

Here&#039;s a blindingly obvious HINT for you - Mumbrella is vigilent in checking comments so your chances of making it through without being spotted are very close to zero.  Maybe you can try elsewhere?

BTW - the whole astroturfing things make me actively avoid checking out or referencing your ads so it&#039;s not a great result (and I would be your target audience).</description>
		<content:encoded><![CDATA[<p>Dear *selected* Mumbrella readers &#8211; I can&#8217;t believe you are seriously so daft that you continue to astro turf. It&#8217;s all getting a bit tired. </p>
<p>Here&#8217;s a blindingly obvious HINT for you &#8211; Mumbrella is vigilent in checking comments so your chances of making it through without being spotted are very close to zero.  Maybe you can try elsewhere?</p>
<p>BTW &#8211; the whole astroturfing things make me actively avoid checking out or referencing your ads so it&#8217;s not a great result (and I would be your target audience).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: mumbrella</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40240</link>
		<dc:creator>mumbrella</dc:creator>
		<pubDate>Wed, 12 May 2010 05:34:52 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40240</guid>
		<description>Thanks for that comment, &quot;Elizabeth&quot;.

I see that you&#039;re commenting from an IP address previously associated with one of the agencies involved in this campaign.

Along with the efforts of &quot;Marty&quot;, Melissa&quot; and &quot;Kirsty&quot;, how about you call a halt to the astroturfing at this point?

Cheers,

Tim - Mumbrella</description>
		<content:encoded><![CDATA[<p>Thanks for that comment, &#8220;Elizabeth&#8221;.</p>
<p>I see that you&#8217;re commenting from an IP address previously associated with one of the agencies involved in this campaign.</p>
<p>Along with the efforts of &#8220;Marty&#8221;, Melissa&#8221; and &#8220;Kirsty&#8221;, how about you call a halt to the astroturfing at this point?</p>
<p>Cheers,</p>
<p>Tim &#8211; Mumbrella</p>
]]></content:encoded>
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	<item>
		<title>By: elizabeth</title>
		<link>http://mumbrella.com.au/bt-financial-to-launch-fact-based-campaign-24717#comment-40183</link>
		<dc:creator>elizabeth</dc:creator>
		<pubDate>Wed, 12 May 2010 02:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=24717#comment-40183</guid>
		<description>absolutely awesome.

for a boring category - this is pretty exciting stuff!

So beautifully executed too

Well done</description>
		<content:encoded><![CDATA[<p>absolutely awesome.</p>
<p>for a boring category &#8211; this is pretty exciting stuff!</p>
<p>So beautifully executed too</p>
<p>Well done</p>
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