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Budget Direct pitch enters final stages as new alien ad celebrates number of Aussies insured

The Budget Direct pitch is down to two agencies with BMF out of the fight, Mumbrella has learnt.

The insurance provider is expected to make an announcement on the successful agency before the end of the month, with 303Lowe Sydney and Host battling it out for the account, after the pitch was called in June.

Budget Direct has declined to comment on the status of the pitch.

The news comes as Budget Direct continues to use aliens Zeek and Zia in its advertising, with the pair enjoying some star-gazing before Zeek entertains Zia with statistics on how many Australians have used the insurance provider.

Last month Budget Direct director of marketing and digital Jonathan Kerr told Mumbrella the team was unsure if audiences would see more or less of its aliens after the pitch.

“At Budget Direct, we never rest on our laurels and what we’ve always been striving to do is ‘can we do even better’. That’s what the pitch process is all about. We have absolutely no idea yet if you’ll see more aliens or less aliens, it’s just about better connecting with the customers and once again, trying to stay ahead of the competition in the way we differentiate ourselves,” Kerr said at the time.

Budget Direct currently works with animation house Liquid Animation.

Miranda Ward

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