Bundaberg Red: As smooth as life is rough

A fisherman, catfish and a swimming tongue feature in a new campaign for Bundaberg Red by Leo Burnett Sydney.

The ad introduces the the idea that a catfish has 18 times more taste buds that humans, but is ‘nature’s cruelest joke’ as it is restricted to life in a pond.

The ad finishes with the line, ‘As smooth as life is rough’.

A longer version of the ad is also set to break on television.

Comments


  1. andy
    6 Aug 12
    1:05 pm

  2. LIKE!

  3. Scotty
    6 Aug 12
    1:32 pm

  4. DISLIKE!
    I guess the tongue worked for Extra Dry so why not have a crack with a sinking ship

  5. Shabbadu
    6 Aug 12
    3:01 pm

  6. SITTING ON THE FENCE!
    I like the idea, but the tongue automatically took my brain to TED. Not sure it’ll have the same effect on non-ad nerds though.

  7. THE GREY GHOST
    6 Aug 12
    8:32 pm

  8. Am I missing something? Oh yes, the humour. It has none.