Burger King markets deals to young males with a series of pre-roll YouTube ads
Burger King is promoting its ‘stunner deals’ to young men with a series of anti pre-roll YouTube ads written specifically for the video most popular with the burger chain’s target market.
Created by ColensoBBDO in New Zealand the 64 ads are targeted at categories including movie trailers, music videos, sports, comedians, compilations and talk shows.
Each of the “anti” pre-roll ads acknowledge how annoying they are with the character exclaiming something like: “YouTube ads, I hate these things. This guy is just trying to watch a screaming goat video but no they have to sit through an ad”.
Credits:
- Burger King Marketing: James Woodbridge
- Creative Director: Levi Slavin
- Creative Team: Simon Vicars, Brett Colliver
- Group Account Director: Victoria Graves
- Senior Account Manager: Anna Holloway
- Director: Helena Brooks
- Producer: Fraser Brown
- Agency Producer: Katie Knight
- Production Company: Flying Fish
- Media Agency: Y&R
- Rachel Morriss-Jarvis
- Victoria Graves
- Anna Holloway
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I like it!
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clever!
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thumbs up
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I really dislike this, I think it’s a really lazy way attempt at doing something innovative. But it seems as though I’m alone on this one?
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Tommy – [edited by Mumbrella]. This is great, well executed, funny and relevant. It also gets the retail message across well. You’re on your own here pal.
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They’ve already done this for Danone.
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YouTube advertising is way more engaging than TV advertising. Do people even look at the television during commercials anymore?
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Completely different to Danone. This is an outstanding use of targeted media.
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