Business Insider expands with lifestyle offer with ex-Fairfax restaurant critic Simon Thomsen
Business Insider Australia has hired News Corp and Fairfax restaurant critic Simon Thomsen to edit its newly-launched Executive Life vertical locally.
Thomsen, who was co-editor of six editions of Fairfax’s Good Food Guide before moving to a two-year stint as restaurant critic for News Limited, will launch the new vertical aimed at expanding the remit of the local site, and its appeal to advertisers and readers.
Editor Paul Colgan told Mumbrella the move was part of a deeper push to create more localised content and expand the site to cover more issues of wider interest to its readers.
He said: “Economic and financial news is the core of our business, but in the US the brand has really carved out a new space in lifestyle coverage, so we’re starting to take that model and replicate it here in Australia.
“It’s a different view of corporate life, and what we want to do is get the best people to provide our content.”
Colgan, a former editor of news.com.au and founder of The Punch, left News Corp in March to start the Australian arm of the US-based site